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Podcasts now a top channel for B2B marketing

Martech

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Also, HubSpot also reported that 18% of U.S. Get MarTech!

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Top Digital Marketing Courses & Training in the Philippines

Spiralytics

There are multiple types of digital marketing disciplines to learn, and the list below is arranged based on what businesses or marketing agencies typically employ: Search Engine Optimization (SEO): the purpose of SEO is to increase a business’s rank in Google search results, driving more traffic to its website. Inventive Media.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. So personalize your content marketing efforts. Encourage Online Reviews.