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Planting seeds and building trust in a world of overnight wins

Martech

As its roots deepen, the tree finds its place, becoming a trusted and stable part of the ecosystem. Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. Each season, the tree matures.

Transform 116
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Podcasts now a top channel for B2B marketing

Martech

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Podcasts have a lot of upside for B2B marketers. Processing.

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4 Ways to Elevate Your Marketing with Great Content

Adobe Experience Cloud Blog

Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. Your marketing should be relatable.

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Content Marketing Questions — How To Do Marketing With No Budget?

Marketing Insider Group

I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts.

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From Marketing to Business Metrics: a Thought Leader Interview with Susan McKittrick

Adobe Experience Cloud Blog

by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. Its results yielded insights on the value of data-driven marketing – some expected, some less so.

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Going beyond cookie consent: 3 strategies to achieve data compliance

Martech

Data is recognized as the most valuable resource for brands and marketers around the world. A DSAR has the potential to touch sales, marketing, information technology and many more departments before landing in the compliance team’s queue. Dig deeper: Why marketers should care about consumer privacy. Get MarTech!

Law 116
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11 Tips for LinkedIn recruiting to stand out from the crowd

Sprout Social

It’s also one of the few places where you can repeatedly post about your job search or career wins without annoying your followers. Up your LinkedIn marketing game. Beef up your LinkedIn marketing by posting relevant company and industry updates. Marketing and recruitment go hand in hand. Posting will assist with that.