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Planting seeds and building trust in a world of overnight wins

Martech

Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. Seeing the right people gravitate towards a movement that emphasizes the importance of purpose and narrative in B2B marketing.

Transform 116
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Why You Should Consider Selling Customized Products

Neil Patel

However, if everyone in my industry is selling the same products, at the same price, how can I stay competitive? If you’re looking for a unique way to offer value to consumers, customized products can be a powerful, engaging tool that improves customer satisfaction and drives up conversions in the process. What Are Customized Products?

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AI-powered martech news and releases: February 20

Martech

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

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Podcasts now a top channel for B2B marketing

Martech

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Podcasts have a lot of upside for B2B marketers. Buzzsprout ].

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2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

This is a guest post by David Fortino, SVP of Product & Audience at Netline. Creating a report that has real meaning for B2B marketers is challenging. Considering the C-Suite’s increased engagement with content, marketers must be aware of the fact that Executives are taking a greater interest in the topics impacting their business.

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Content Marketing Questions — How To Do Marketing With No Budget?

Marketing Insider Group

I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts.

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ManyChat Achieves ISO 27001 Certification

Many Chat

We’re excited to share that ManyChat is the first Chat Marketing Automation platform that received ISO 27001 certificate. ISO 27001 is a widely understood and globally accepted information technology security standard. ManyChat is the #1 Chat Marketing platform founded in 2015. What is ISO 27001? About ManyChat.

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