Martech

SEPTEMBER 28, 2021

Having all of this customer device, channel and behavioral data in one place allows brand marketers to more accurately measure the reach and frequency of their campaigns, and analyze how different ads and marketing tactics perform across channels. tools and platforms. and ad tech (DSPs, SSPs, ad exchanges, etc.)

Health 115

Health Advertising Advertisers Law 115

Adobe Experience Cloud Blog

JUNE 2, 2011

by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. Its results yielded insights on the value of data-driven marketing – some expected, some less so.

Marketing Automation Platform 79

Marketing Automation Platform Marketing Marketers Information Technology 79

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Effective marketing utilizes a cross-channel approach, placing personalized content and seamless messaging at the forefront. This includes core channels such as your website, social media platforms, email, and mobile, but don’t forget about video. A story, feeling, informative technology?

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134