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Adobe Experience Cloud Blog
NOVEMBER 16, 2016
Effective marketing utilizes a cross-channel approach, placing personalized content and seamless messaging at the forefront. This includes core channels such as your website, social media platforms, email, and mobile, but don’t forget about video. A story, feeling, informative technology?
Adobe Experience Cloud Blog
JUNE 2, 2011
by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. Its results yielded insights on the value of data-driven marketing – some expected, some less so.
Martech
SEPTEMBER 28, 2021
Having all of this customer device, channel and behavioral data in one place allows brand marketers to more accurately measure the reach and frequency of their campaigns, and analyze how different ads and marketing tactics perform across channels. tools and platforms. and ad tech (DSPs, SSPs, ad exchanges, etc.)
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