Martech
FEBRUARY 20, 2025
Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.
OnPassive Marketing
APRIL 9, 2022
Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Account-Based Marketing.
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Martech
NOVEMBER 9, 2022
Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. Also, HubSpot also reported that 18% of U.S.
Adobe Experience Cloud Blog
NOVEMBER 16, 2016
Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.
Marketing Insider Group
MARCH 20, 2019
Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.”
Sprout Social
SEPTEMBER 12, 2022
Depending on the agency, specific services can include: Manage social media accounts: This can include post publishing, developing a social media marketing strategy , conducting audits and more. The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients.
Marketing Insider Group
SEPTEMBER 29, 2015
Thanks to the explosion and the proven value of content marketing, it seems like every brand these days has its own publishing house and an elaborate content marketing strategy to boot. Van Winkle’s editor-in-chief Jeff Koyen does not consider himself to be a marketer. Casper: Focusing on awareness, not conversion.
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