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Podcasts now a top channel for B2B marketing

Martech

Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. Also, HubSpot also reported that 18% of U.S.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Remember that your buyer persona will shape your content marketing strategy and that this is where it all begins. Work Closely with Your Sales Team.

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2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

By analyzing more than 4 million downloads, the 2020 Content Report reveals significant observations of the B2B buyer market, leading marketers to make more informed content marketing strategies with tangible downstream Marketing ROI. Retail Information Technology – Software. Manufacturing.