Information Technology Personalized Marketing Place 
Martech
SEPTEMBER 28, 2021
The identity graph collects these identifiers and links them to customer profiles, which are used to target and personalize marketing messages. CCPA defines personal information as anything that can be associated or linked with an individual or household.
Marketing Insider Group
DECEMBER 8, 2020
Marketing automation tools are the marriage of email marketing tools and CRM. Marketing automation software connects with your CRM to automatically send highly targeted and personalized marketing emails to leads. Any content that earns you a place in customers’ minds as a trustworthy source is worth creating.
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