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Why You Should Consider Selling Customized Products

Neil Patel

However, if everyone in my industry is selling the same products, at the same price, how can I stay competitive? If you’re looking for a unique way to offer value to consumers, customized products can be a powerful, engaging tool that improves customer satisfaction and drives up conversions in the process. What Are Customized Products?

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Planting seeds and building trust in a world of overnight wins

Martech

Resilience and reinvention: Miguel Hill’s career transition During the pandemic, I coached Miguel Hill, an independent insurance professional with a background in information technology. When he lost his job and faced financial challenges, we collaborated to define his core values, strengths and potential.

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AI-powered martech news and releases: February 20

Martech

Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.

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ManyChat Achieves ISO 27001 Certification

Many Chat

ISO 27001 is a widely understood and globally accepted information technology security standard. The International Organization for Standardization (ISO) is a stand-alone, international, nongovernmental organization that creates regulations that ensure the safety, quality, and efficiency of various products, services, and systems.

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Podcasts now a top channel for B2B marketing

Martech

That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. Also, HubSpot also reported that 18% of U.S. Get MarTech!

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The formula for calculating martech ROI

Martech

I run a MarTech company and everyone on our team clearly understands the importance and value of MarTech and yet, when I or someone else makes a pitch for a new addition to our stack, the first question my co-founder asks is “what’s the return on investment (ROI) if we buy that product?” The ROI formula. Gain – Cost)/Cost) x 100 = ROI%.

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Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

Neil Patel

Micro startup acquisitions are a move away from buying businesses with established products or even proven revenue streams. These businesses usually consist of 2 to 3 people, and companies are taking bets on their products that aren’t even fully realized yet. It’s Harder to Build the Right Product from Scratch.