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2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

Beyond the Consumption Gap, we study how long it takes for users to request additional pieces of content. This information should be more than useful for your sales team (and save them from what essentially amounts to a lukewarm cold call). Retail Information Technology – Software. The C-Suite Gets Engaged. Manufacturing.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies.