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Podcasts now a top channel for B2B marketing

Martech

That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. Also, HubSpot also reported that 18% of U.S.

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2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

After reviewing all of our 2019 data, here are the 10 industries and sub-industries that consume content most actively: Information Technology. Retail Information Technology – Software. Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year. Manufacturing. Financial Services.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. And you can choose to deliver this content via blog posts, videos, images, infographics, webinars, whitepapers, ebooks, and the like.