Martech

NOVEMBER 1, 2024

Identify key metrics for success To know if your AI initiatives are working, set measurable objectives like key performance indicators (KPIs) and objectives and key results (OKRs). These metrics will help track progress, measure success and justify further AI investments to stakeholders.

Key Performance Indicator 120

Key Performance Indicator Customer Acquisition PR Marketing Strategy 120

Martech

AUGUST 13, 2024

The next step is to set up new key performance indicators or reevaluate your existing performance indicators. Consider these categories of performance indicators as you decide what measures matter most: Strategic performance indicators show where the organization is achieving outcomes.

Key Performance Indicator 112

Key Performance Indicator Marketing Marketers Management 112

Martech

JULY 15, 2024

Dig deeper: 4 tips to build customer loyalty with email Updated answer: When measuring the costs and benefits of acquiring new customers versus running a loyalty program with existing customers, there are several key performance indicators (KPIs) to consider for each group: For acquiring new customers: 1.

Customer Acquisition 115

Customer Acquisition Customer CMO Key Performance Indicator 115

Martech

JULY 22, 2024

Techniques for effective data presentation Over the years, it has become so easy to obtain campaign data, website performance data and financial data that we are overwhelmed by the data. Many find it easier to simply capture the most easily obtainable data points and report them as key performance indicators (KPIs).

Key Performance Indicator 122

Key Performance Indicator Transform Analytics Manufacturing 122

Martech

SEPTEMBER 23, 2024

Data analysis and reporting: Analyze customer data and campaign performance metrics to provide insights that drive marketing strategies. This includes tracking key performance indicators (KPIs) and generating reports for the marketing team.

Management 109

Management CMO Key Performance Indicator Marketing 109

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Hubspot Marketing

JULY 25, 2024

We then determined our key performance indicators (KPIs): Conversion rates : are we providing people with the information that they're looking for, as fast as possible and as relevant as possible? Our knowledge base pages, where customers ask practical, straightforward questions, were the ideal candidates.

Customer 109

Customer Key Performance Indicator User-Generated CMO 109

Martech

DECEMBER 23, 2024

Measuring effectiveness To assess how well this content resonates with your audience, focus on the following key performance indicators (KPIs): 1. Why it matters: A higher open rate indicates that your subject lines and content are compelling enough to grab attention.

Whitepaper 108

Whitepaper Key Performance Indicator Thought Leadership User-Generated 108

Marketing Insider Group

OCTOBER 16, 2024

Key performance indicators (KPIs) like engagement (likes, shares , comments), leads generated, and conversions (turning leads into customers) give you a clear picture of how your content is performing with your audience.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Martech

NOVEMBER 18, 2024

Conversion Rate with revenue-per-email and average order value If the final action you’re looking for involves revenue, your key performance indicator should always be a revenue-based metric; I usually use revenue-per-email (RPE). Once you know that, you can rework the journey to entice more people to engage with that element.

Email Marketing 117

Email Marketing Key Performance Indicator Marketing Marketers 117

SocialPilot

JULY 24, 2024

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. Social Media Advertising Metrics When it comes to advertising campaigns, paid social media metrics are the key performance indicators (KPIs) used to track the effectiveness.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Marketing Insider Group

OCTOBER 1, 2024

Use these visual tools in your CRM system to quickly spot trends, track performance, and share insights with your team. Focus on Key Performance Indicators (KPIs) Identify the most relevant KPIs to your business, such as customer acquisition costs or sales growth.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Martech

AUGUST 19, 2024

How to measure the success of your ABM strategy To measure the success of a 1:few ABM campaign, it’s essential to track key performance indicators (KPIs) tailored to the specific goals of your campaign. As more contacts opt-in through your targeted advertising efforts, you can easily add them to the nurturing sequence.

Key Performance Indicator 117

Key Performance Indicator Marketing Marketers CRM 117

Search Engine Land

JULY 26, 2024

Measure and optimize: Continuously track your content’s performance using key performance indicators (KPIs) like traffic, engagement rates and conversion rates. Schedule and manage: Use a content calendar to effectively schedule your content. Use this data to tweak and optimize your strategy over time.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Martech

JANUARY 7, 2025

Key performance indicators (KPIs) To measure the success of the event, we can track the following KPIs: Attendance rate: Measure how many people registered versus how many actually attended. Post-event follow-up: After the event, gather feedback from attendees and analyze the event’s success.

Key Performance Indicator 107

Key Performance Indicator Logistics Marketing Marketers 107

Hubspot Marketing

OCTOBER 21, 2024

Set key performance indicators (KPIs). For example, if your timeline is only one month, it wouldn’t make sense to suggest leaning into SEO and blog articles, as those can take months to gain traction. What I included: My timeline of “12 months” was established in my goal and referenced throughout my prompt.

Marketing Plan 128

Marketing Plan Key Performance Indicator Marketing Marketers 128

Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. To make the best decision in an influencer partner, clearly define your objectives for the partnership and then work backward to find the right fit. What are influencer marketing KPIs?

Influencer Marketing 123

Influencer Marketing Key Performance Indicator Transform Marketing 123

Sprout Social

NOVEMBER 20, 2024

It’s important to also track other key performance indicators , such as reach, engagement rate and conversion rate. While earned media value can provide valuable insights into the impact of your social media efforts, it isn’t the only metric that should be considered.

Key Performance Indicator 103

Key Performance Indicator Analytics Social Media Marketing User-Generated 103

Search Engine Land

SEPTEMBER 20, 2024

While clicks are often a key performance indicator (KPI), they hold little value if they don’t lead to conversions. Keyword research SEO requires significant resources to produce valuable content that ranks well. Instead of just driving clicks, SEO teams should prioritize creating content that converts customers.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. But it doesnt stop there. Your KPIs can include metrics such as engagement, reach, impressions, clicks, conversions, and audience demographics.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Martech

DECEMBER 11, 2024

Business analyst: Key performance indicators such as engagement rates, course completion and user satisfaction were tracked to ensure alignment with strategic objectives. AI engineer: High-quality, localized video content featuring avatars was created using AI tools, offering a cost-effective yet professional solution.

Transform 110

Transform Key Performance Indicator User-Generated Communications 110

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Hubspot Marketing

FEBRUARY 18, 2025

So, as your audience grows, evolve your key performance indicators (KPIs) to match your stage of growth. For example, today, we consider a high-quality subscriber to be someone who clicks on content within their first two weeks of subscribing.

Entertainment 103

Entertainment Key Performance Indicator Retail Copywriting 103

Martech

MARCH 19, 2025

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Marketers no longer rely on static, pre-planned campaigns but instead use AI-driven insights to continuously refine their efforts.

Transform 71

Transform Manufacturing Key Performance Indicator Marketing 71

Customers.ai

DECEMBER 31, 2024

Key Metrics to Track When tracking the ROI impact of visitor identification, focus on these key performance indicators: Conversion Rate Improvements : Are more visitors turning into leads or customers? Small changes in visitor identification can add up to significant results.

Key Performance Indicator 96

Key Performance Indicator Transform Outbound Marketing Marketing 96

Sprout Social

JANUARY 16, 2025

YouTube metrics to measure success When charting your YouTube content strategy, having the right key performance indicators in place leads to more meaningful analysis, better content and a stronger impact. At Crayola, we always ask: How do we tell if the juice is worth the squeeze?

Gen Z 85

Gen Z Key Performance Indicator PR Place 85

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. Key performance indicators can help: Keep high-level goals top of mind. Types of Key Performance Indicators.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Marketing Insider Group

JANUARY 27, 2025

Key performance indicators (KPIs). Outline key periods for promotion, such as pre-event, day-of, and post-event phases. Analysis of previous campaigns. Reflect on past efforts to identify what worked well and what didnt. For example, did a specific type of content drive registration better than others?

Event Marketing 64

Event Marketing Key Performance Indicator Logistics Marketing 64

Animalz blog

OCTOBER 28, 2024

We recommend that in larger companies, every department or group has three to five KPIs (Key Performance Indicators) that they are watching. The perfect number is about three to five, five at the very highest. You can’t do anything after that.

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

SMA Marketing

FEBRUARY 20, 2025

It’s crucial to focus on key performance indicators (KPIs). As a CMO, youre constantly challenged to demonstrate the return on investment (ROI) of your marketing efforts. This article highlights six critical marketing metrics every CMO should monitor closely.

Key Performance Indicator 52

Key Performance Indicator CMO Marketing Marketers 52

Sprout Social

DECEMBER 20, 2024

Several key performance indicators (KPIs) can provide valuable insights into the effectiveness of your TikTok branded content: Influencer performance : Evaluating the performance of individual influencers is paramount for brands working with multiple content creators.

Branding 121

Branding Influencer Marketing User-Generated Key Performance Indicator 121

Sprout Social

SEPTEMBER 24, 2024

Some key influencer marketing metrics to monitor include: Reach Engagement rates Conversions ROI Audience growth Sentiment analysis Content performance across platforms Simplify campaign tracking and performance analysis with an influencer marketing tool like Sprout.

Influencer Marketing 95

Influencer Marketing Marketing Strategy Marketing Marketers 95

DirectMail2.0

JULY 30, 2024

This jam-packed, hour-long session, explores these topics: Various attribution models and cutting-edge tracking techniques like unique offer codes, personalized landing pages, QR codes and more Advanced strategies such as the use of AI in mail attribution/tracking modeling, leveraging customer match, A/B testing, and matchback analysis How to integrate (..)

Direct Mail 52

Direct Mail Key Performance Indicator Marketing Automation Platform CRM 52

Buffer Marketing

FEBRUARY 17, 2025

Using Buffer, you can instantly know: Which types of posts perform the best on your social media channel(s) The best day, time, and frequency to post to maximize your results All key performance indicators analytics you get natively — follower growth, total reach, engagement metrics, audience demographics, hashtag performance, etc.

Transform 114

Transform Analytics Social Media Marketing Key Performance Indicator 114

Martech

MARCH 14, 2025

Defining and benchmarking success It’sDefining how CDP success will be measured and what key performance indicators (KPIs) will be tracked is crucial. In terms of vendor support, it is also essential to assess whether they need a self-serve, full-serve, or in-between solution.

Key Performance Indicator 61

Key Performance Indicator Customer Journey Finance Education 61

Search Engine Land

SEPTEMBER 17, 2024

Measuring success You must understand how your content performs to refine your content strategy and maximize impact. Key performance indicators (KPIs) KPIs can vary by brand and strategy, but here are some important ones for social search content: Views and reach : Measures visibility of your video.

Key Performance Indicator 87

Key Performance Indicator User-Generated Analytics Education 87

Sprout Social

JANUARY 15, 2025

The Content Health tool lets you compare influencer marketing key performance indicators (KPIs) , while the Affinity Engine uses machine learning to automatically identify the right creators or influencers for your brand. The Creator Discovery feature uses over 50 filters to help you find the perfect influencer match.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98