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Content Personalization: learn all the secrets to create tailored experiences for your audience

Rock Content

It adds the current digital transformation context, marking the technical and cultural transition from traditional to digital processes. The arrival of online advertising tools, in particular Google AdWords (Google Ads, nowadays) and Google AdSense, transformed the browsing experience. In his publication on Marketing 3.0,

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Leverage AI in Your Email Marketing Campaign: Best Practices for 2025

Vertical Response

Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. Understanding AI in Email Marketing AI is transforming email marketing by enhancing customer engagement and optimizing content delivery. or less to maintain engagement.

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The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)

Avinash Kaushik

The law of God. Understanding that will deliver a transformative impact on your business. All revenues from your subscription are donated to charity. The Money In-Out Continuum | Intro. When I think of importance, I have five elements in mind. Let’s identify them first. To make money, you have to spend money.

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

How to Implement a Contact-Based Marketing Strategy Adopting a contact-based marketing strategy can be transformative for businesses seeking a more personalized approach to customer engagement. Best Practice : Use reliable CRM tools and respect data privacy laws (like GDPR).

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. For example, let’s say you sell accounting software to law firms. Marketing strategy.

Marketing 124
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The Ultimate Guide to Video Marketing

Hubspot Marketing

In short, 2018 has transformed video from a singular marketing tactic to an entire business strategy. But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. What has 2018 seen?

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Digital Analytics Simplified: The Beginner’s Guide

CXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.