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Data analytics and reporting: Utilize data analytics tools to track and measure event performance metrics, such as attendee engagement, lead generation, and ROI, providing actionable insights for future events. Automation of marketing campaigns: Develop and execute automated marketing campaigns (e.g.,
Programmatic ad buying took personalization to the individual level and marketing emails became increasingly tailored to each recipient. Today, we have machine learning algorithms, AI and a wealth of behavioral data powering hyper-personalizedmarketing. As your personalization efforts grow, so does the complexity.
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