Remove Key Performance Indicator Remove Management Remove Market Research
article thumbnail

Mastering data-driven decision-making in the strategy phase

Martech

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Without clarifying goals and key performance indicators (KPIs), it’s challenging to gauge success or make informed adjustments.

article thumbnail

Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

They’re the bread and butter of effective PPC management. Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? Get the newsletter search marketers rely on. Seasonal trends aren’t just nice-to-know trivia.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Marketing

If an old video still has a high VPH, it indicates that the topic is evergreen. For example, suppose you’re a productivity creator and find videos on “time management” have the highest VPH across all your competitors. It has a lot of market data can segment based on your requirements.

Price 116
article thumbnail

11 Important Skills for Social Media Managers (Free Resume Template!)

Hootsuite

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. What is a social media manager? What does a social media manager do? Download them now.

article thumbnail

The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

It has made marketing efforts far more manageable in some significant areas. Need assistance with effectively leveraging AI for marketing? Our in-house marketing research center explores and masters new AI tools and platforms as they arise.

article thumbnail

Connecting digital experience to strategy: Best of the MarTechBot

Martech

Strategic capabilities such as market research, customer segmentation, and data analytics enable companies to gather insights and develop a deep understanding of their target audience. To achieve this, here are four key performance indicators (KPIs) that you should keep track of: 1.

Transform 106
article thumbnail

5 social listening services you can offer your clients

Sprout Social

A little background: At B Squared Media , we’ve been selling done-for-you social media management and advertising services for nearly seven years. Product & content research. Influencer marketing research. Product & content research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.”