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Mastering data-driven decision-making in the strategy phase

Martech

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Without clarifying goals and key performance indicators (KPIs), it’s challenging to gauge success or make informed adjustments.

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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Marketing

If an old video still has a high VPH, it indicates that the topic is evergreen. For example, suppose you’re a productivity creator and find videos on “time management” have the highest VPH across all your competitors. It has a lot of market data can segment based on your requirements.

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11 Important Skills for Social Media Managers (Free Resume Template!)

Hootsuite

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. What is a social media manager? What does a social media manager do? Download them now.

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Connecting digital experience to strategy: Best of the MarTechBot

Martech

Strategic capabilities such as market research, customer segmentation, and data analytics enable companies to gather insights and develop a deep understanding of their target audience. To achieve this, here are four key performance indicators (KPIs) that you should keep track of: 1.

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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

It has made marketing efforts far more manageable in some significant areas. Need assistance with effectively leveraging AI for marketing? Our in-house marketing research center explores and masters new AI tools and platforms as they arise.

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5 social listening services you can offer your clients

Sprout Social

A little background: At B Squared Media , we’ve been selling done-for-you social media management and advertising services for nearly seven years. Product & content research. Influencer marketing research. Product & content research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.”

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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

And instead of subjecting yourself to trial-and-error processes that would certainly waste time, you can use the following marketing templates to expedite your company’s success in marketing, sales, and project management. Marketing Excel Templates. Marketing Budget Template. Project Management Excel Templates.