Martech

AUGUST 26, 2024

BI (business intelligence) tool: A BI tool allows you to analyze and visualize marketing data, providing actionable insights for decision-making. It helps you monitor key performance indicators (KPIs), track campaign effectiveness, and identify trends and opportunities. Email: Business email address Sign me up!

CMO 114

CMO Marketing Automation Platform Key Performance Indicator Analytics 114

Martech

APRIL 7, 2025

” Dig deeper: How to use ChatGPT to simulate martech tools and marketing strategy 3. Social media scheduler What it is: An application that helps marketers plan, schedule, and generate social media posts across various platforms. How it works: Users input their marketing goals, target audience and preferred posting times.

Key Performance Indicator 87

Key Performance Indicator Transform User-Generated SEO 87

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Quick Takeaways Conduct thorough audience research to identify key decision-makers and their specific pain points, tailoring your messaging to address their needs.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Martech

AUGUST 7, 2024

Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven. Without clarifying goals and key performance indicators (KPIs), it’s challenging to gauge success or make informed adjustments.

Key Performance Indicator 123

Key Performance Indicator Analytics CRM Retail 123

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A webinar on emerging financial technologies or regulatory updates.

Whitepaper 106

Whitepaper Key Performance Indicator Thought Leadership User-Generated 106

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

SMEI

JANUARY 23, 2023

Free Marketing Guide Download the Definitive Guide for Marketing Managers Over 60 pages of useful information you can use today, including 14 Knowledge Domains Marketing Managers should know, key terms that marketing managers use everyday and more.

Key Performance Indicator 43

Key Performance Indicator User-Generated Marketers Marketing 43

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here. And the best thing is, we can help.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Goals, KPIs, strategies alignment After aligning on goals and KPIs, analyze historical trends to identify channels and strategies that can contribute toward achieving the goals.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

SocialPilot

JULY 24, 2024

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. 16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. What are Social Media Metrics?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. It can be achieved because its not too ambitious or unrealistic and is relevant because it aligns with the overall marketing strategy.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success. Create a video marketing strategy, says @NobleDigitalOne.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Martech

JANUARY 26, 2023

Social media metrics for paid and organic content are just as important when measuring performance. Track key performance indicators (KPIs) such as likes, shares, comments, reach, sales and leads across all platforms to get an idea of what types of content resonate best with your audience. Get MarTech! In your inbox.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. How we analyzed TikTok performance. Instead, we track key performance indicators (KPIs) like video views, profile views and audience growth.

Marketing Strategy 139

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 139

Buffer Marketing

FEBRUARY 17, 2025

It’s a visual representation of the key metrics that prove the impact of your social media efforts. Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives. So, they need more explainers behind your marketing strategy.

Transform 113

Transform Analytics Social Media Marketing Key Performance Indicator 113

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. What is content monitoring? in 2024.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Sprout Social

DECEMBER 20, 2024

Sprout Influencer Marketing empowers you to go beyond surface-level metrics like follower count and dive deep into the data to understand the true impact of your influencer collaborations. Go beyond vanity metrics and prove the value of your influencer marketing strategy with detailed reports and actionable insights.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.”

Management 112

Management Product Key Performance Indicator Health 112

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later.

Price 115

Price Key Performance Indicator SEO Analytics 115

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 101

Management Key Performance Indicator Marketers Marketing 101

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 110

Management Product Key Performance Indicator CMO 110

Buffer Marketing

DECEMBER 5, 2024

At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy. By paying close attention to social media analytics, you can measure your performance against your social media goals. — Red Pigeon Media 2.

Analytics 104

Analytics Price Social Media Marketing Key Performance Indicator 104

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. What is a social media manager? What does a social media manager do?

Management 112

Management PR Key Performance Indicator Analytics 112

SocialPilot

FEBRUARY 6, 2024

The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies. I can say the crux of our successful campaign lies in the influencer marketing strategies we follow.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketers 111

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing is a vital component of any digital marketing strategy, crucial for generating revenue and driving conversions. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Martech

SEPTEMBER 18, 2024

Let’s explore what micro-moments are, why they matter for your marketing strategy and how to capture them effectively. Make micro-moments a core part of your marketing strategy to capture intent and guide customers smoothly to the next step. ” or “How does AI impact digital marketing?”

Customer 66

Customer Key Performance Indicator CRM Management 66

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. For example, this post on sales metrics outlines over 140 metrics that one sales manager might track in a month. KPIs vs. Metrics.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Marketing Insider Group

DECEMBER 11, 2024

A/B testing relies on real user interactions, allowing you to base your marketing strategy on concrete data rather than guesses or assumptions. Look beyond surface-level metrics; focus on key performance indicators that align with your initial goals. You can also use this information to make data-driven decisions.

Advertising 64

Advertising Advertisers Key Performance Indicator Market Trends 64

Hootsuite

DECEMBER 3, 2024

We’ve got a whole blog post dedicated to social media goal-setting and another on how to create key performance indicators to work toward those goals. Keep in mind that your goals and associated measurement strategies may vary by platform, or even by campaign. Save time managing your social media presence with Hootsuite.

Analytics 104

Analytics CRM Price Key Performance Indicator 104

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Content marketing objectives. Content Marketing strategy.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97

Use Insider

SEPTEMBER 13, 2024

AI email marketing tools also automate complex tasks, such as journey orchestration, turning email marketing into a sophisticated, automated process that drives better results. How to Use AI in Email Marketing AI in email marketing revolutionizes campaign management by offering powerful tools to enhance every stage of the process.

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

AWeber

JUNE 17, 2024

Creating the perfect email marketing plan that drives results doesn’t have to be difficult, especially when you follow these 8 steps to a successful email marketing strategy. Similarly, you shouldn’t begin planning your email marketing strategy without setting goals. Good goals are SMART goals.

Email Marketing 85

Email Marketing Marketing Strategy Marketers Marketing 85

Martech

MAY 13, 2024

This alignment ensures that marketing strategies and initiatives are effectively supported by the technology and operational capabilities required for their execution. Here are some core responsibilities of Marketing Ops within this function, explained in simple language: 1.

CMO 107

CMO Key Performance Indicator CRM Analytics 107

Hootsuite

MAY 20, 2021

Integrate your social media and messaging data with your customer relationship management (CRM) platform using Sparkcentral by Hootsuite to ensure a seamless experience for your customers and your customer-facing employees. Unlock insights to inform sales, marketing, customer service, and product strategies. Request a Demo.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Rock Content

FEBRUARY 5, 2021

These days, brands and businesses are creating digital content for just about every website, mobile app, and social media account they manage. You’ve got so much content out there on the wonderful wide web that you can’t properly keep track and manage it all effectively. Establish A System.

Key Performance Indicator 143

Key Performance Indicator Transform Copywriting Entertainment 143