Remove Key Performance Indicator Remove Management Remove PR
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Why starting small with AI pilots before scaling is a mistake

Martech

Identify key metrics for success To know if your AI initiatives are working, set measurable objectives like key performance indicators (KPIs) and objectives and key results (OKRs). Where possible, break broader initiatives into manageable phases. Iteration should be expected and planned for.

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. and earned (coverage of your brand that wasn’t purchased advertising and usually comes from PR efforts, such as television or print media mentions). What are influencer marketing KPIs?

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Crayola’s YouTube content strategy colors outside the lines

Sprout Social

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. We use key metrics, like viewership trends and subscribers, to determine what works and how we can craft successful content maps, Liotti explained. YouTube is the definitive home of video.

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7-week influencer marketing strategy template

Sprout Social

Plus, templates offer guidance on creating engaging content, tracking performance metrics and managing relationships with influencers. Budget clarity also attracts expert influencers while enabling them to plan content and manage expectations. Why is a roadmap important? Monitor any potential issues.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters.

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11 Important Skills for Social Media Managers (Free Resume Template!)

Hootsuite

Social media managers own the skills that brands need in order to succeed on social. Whether you’re an aspiring social pro, or an HR manager looking to hire one, we’ve laid out the fundamentals of the job below. What is a social media manager? What does a social media manager do? Download them now. How do they do it?

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Social media measurement: 15 key insights and how to get them

Hootsuite

We’ve got a whole blog post dedicated to social media goal-setting and another on how to create key performance indicators to work toward those goals. Save time managing your social media presence with Hootsuite. Keep in mind that your goals and associated measurement strategies may vary by platform, or even by campaign.