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The 5 Phases of Project Management

Hubspot Marketing

What problems and obstacles do you face as a project manager? To state the obvious, project management can be tricky. So, if you’re in a project management position, starting with the basics is your best bet. The Project Management Lifecycle Regardless of size or scope, all projects follow a similar process.

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Growth Hacking Promotes Rapid Development—But Can You Sustain It?

Adobe Experience Cloud Blog

Your first step should be your strategic alignment, which occurs when you select the right key performance indicators in your acquisition funnel. Manage it, keep it in the market, scale it, and keep testing. The post Growth Hacking Promotes Rapid Development—But Can You Sustain It?

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The Ultimate Guide to Talent Management [Strategy + Best Practices]

Hubspot Marketing

The good news is implementing a talent management program can help businesses of all sizes and employee engagement levels find a sense of balance. What is talent management? Talent management falls into three distinct categories: HR processes that work together to create the best possible employee experience. Image Source.

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Why we care about marketing management

Martech

Effective marketing management can help your organization achieve key objectives for your business. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. . Top marketing management processes to know.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Make them feel part of something bigger, like a valued member of your brand’s community.

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What is a KPI? How To Choose the Best KPIs for Your Business

Hubspot Marketing

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. For example, this post on sales metrics outlines over 140 metrics that one sales manager might track in a month. KPIs vs. Metrics.