Adobe Experience Cloud Blog

SEPTEMBER 19, 2018

Your first step should be your strategic alignment, which occurs when you select the right key performance indicators in your acquisition funnel. Manage it, keep it in the market, scale it, and keep testing. The post Growth Hacking Promotes Rapid Development—But Can You Sustain It?

Promotion 128

Promotion Key Performance Indicator Transform Thought Leadership 128

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Hubspot Marketing

AUGUST 17, 2022

The good news is implementing a talent management program can help businesses of all sizes and employee engagement levels find a sense of balance. What is talent management? Talent management falls into three distinct categories: HR processes that work together to create the best possible employee experience. Image Source.

Management 119

Management Key Performance Indicator Promotion Price 119

Marketing Insider Group

JANUARY 27, 2025

It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Key performance indicators (KPIs). Resources and staff time.

Event Marketing 64

Event Marketing Key Performance Indicator Logistics Marketers 64

Martech

MARCH 19, 2025

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Eliminate management by objectives Deming warned against focusing solely on numerical targets, as this often led to shortcuts and a decline in quality.

Transform 76

Transform Manufacturing Key Performance Indicator Marketers 76

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. . Top marketing management processes to know.

Management 103

Management Key Performance Indicator Marketers Marketing 103

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing goals should align with your company’s broader marketing objectives and key performance indicators (KPIs). Visual elements also play a crucial role in promotional emails.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Martech

SEPTEMBER 18, 2024

. ‘I-want-to-know’ moments: Capturing curiosity “I-want-to-know” moments are when consumers are actively searching for information, whether it’s “What’s the best way to manage remote teams?” Tailor your content and promotions to these insights. ” or “How does AI impact digital marketing?”

Customer 69

Customer Key Performance Indicator CRM Management 69

Vertical Response

APRIL 5, 2025

This guide will help you set up, manage, and optimize your campaigns for better results. Key Takeaways Starting with Google Ads requires setting up a dedicated account and defining your advertising goals to structure effective campaigns. A verified account allows you to fully utilize all tools available for effective ads management.

Advertising 52

Advertising Advertisers Key Performance Indicator User-Generated 52

Buffer Marketing

MARCH 5, 2025

— to promote your business and build a community. If you’re a social media manager for a business, find out your business goals for the quarter or year. Once you set your goals, it’s best to convert them into KPIs or key performance indicators. How do you set social media goals ?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketers Marketing 114

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. For example, this post on sales metrics outlines over 140 metrics that one sales manager might track in a month. KPIs vs. Metrics.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Buffer Marketing

OCTOBER 2, 2024

If an old video still has a high VPH, it indicates that the topic is evergreen. For example, suppose you’re a productivity creator and find videos on “time management” have the highest VPH across all your competitors. You can also compare your key performance indicators (KPIs) against the competition.

Price 115

Price Key Performance Indicator SEO Analytics 115

Marketing Insider Group

FEBRUARY 12, 2025

However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources. The Basics of Paid Media Advertising In short, paid media advertising refers to promotional efforts where businesses pay to display their ads on various online platforms.

Advertising 52

Advertising Advertisers Key Performance Indicator Transform 52

Welcome Software

JANUARY 24, 2025

things change Step 2: Get everyone in your team aligned Define team values alongside marketing goals Clarify individual roles and responsibilities between key stakeholders Establish a common direction and theme for all work Acknowledge realistic timelines for specific work (eg. And the best thing is, we can help. Wild, right?

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Marketing Insider Group

APRIL 14, 2020

When you’re setting goals, it’s best to focus on a few main key performance indicators or KPIs. Plan Out, Publish and Promote Your Content. Your content calendar will help you stay on track with content production and promotion, and ensure that your content marketing is aligned with your overall marketing strategy.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Hubspot Marketing

JULY 14, 2022

Many companies use social media to connect with their customers, provide support, advertise new products and features, and promote special offers. For example, T-Mobile ’s social media team capitalized on the Mother’s Day holiday to promote their T-Mobile Tuesdays app. Image Source. Image Source. A social media strategy establishes.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. Using the KPIs above as an example, we can consider the following strategies to achieve them: Event Promotion Strategy. Event Promotion Strategy. Event Content Engagement Strategy.

Key Performance Indicator 130

Key Performance Indicator Direct Mail Promotion Analytics 130

Sprout Social

JANUARY 26, 2023

Once you start using the template, you can even improve how you measure key performance indicators (KPIs). If you manage accounts for multiple brands, include the name of the brand alongside each post. Campaigns In your template, indicate if posts are part of a social media campaign or larger campaign at your company.

Key Performance Indicator 145

Key Performance Indicator Analytics Management Social Media Marketing 145

Adobe Experience Cloud Blog

JUNE 1, 2012

The combination of Crowd Factory’s social campaign management platform with Marketo’s online applications for marketing automation, lead scoring, and multi-channel campaign management will be a powerful tool for businesses to target and reach their customers. Collect metrics to measure the success of social media campaigns.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Hubspot Marketing

DECEMBER 10, 2019

Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. So where is the unique role for marketing in managing customer experience? Satisfaction and Net Promoter Score (likelihood to recommend) are two popular KPIs. Invest in automation.

Customer 145

Customer Key Performance Indicator Branding Marketing Automation Platform 145

Lynton Web

MARCH 28, 2025

Restaurant groups face unique challenges managing multiple locations while delivering consistent guest experiences. This guide explores actionable strategies around four key pillars: Lead Generation, Operations, Guest Experience, and Unified Reporting, which demonstrate their power. Together, it's a powerful combination.

Transform 52

Transform Customer Journey Communications Promotion 52

Neil Patel

NOVEMBER 16, 2021

You only need to set up your campaign once to promote your entire automotive inventory. Product sets allow you to promote specific kinds of vehicles. Finally, take your inventory and create an ad template within Facebook Ads Manager, which lets you target specific audiences and use particular ad formats. What does that mean?

Shoppers 122

Shoppers Key Performance Indicator Promotion Analytics 122

Hubspot Marketing

JULY 31, 2019

You should know where and how you’re going to publish and promote your content before you put the proverbial pen to paper — otherwise, your time and resources could go to waste. Content distribution channels are the channels through which you share and promote the content you create. Where should I publish my content , you ask?

PR 145

PR Key Performance Indicator Price Whitepaper 145

Hubspot Marketing

DECEMBER 12, 2022

advises Annabelle Nyst , senior marketing manager at HubSpot. Promote products. Take a look at several key performance indicators (KPIs) like profile views, video views, video likes, and follower growth to see if you're inching closer to your goals. Is our target audience there?," Find your "why.".

Branding 142

Branding Key Performance Indicator Energy User-Generated 142

Content Marketing Institute

MAY 14, 2018

Key performance indicators should be identified in the strategy. Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. Click To Tweet.

Video Marketing 111

Video Marketing Marketing Strategy Key Performance Indicator Transform 111

Neil Patel

SEPTEMBER 23, 2020

Before you start strategizing and implementing plans, you need to have the right person to manage your campaign. Can they build and manage multiple successful email campaigns? What is their approach when designing and creating promotional emails? What is their approach when designing and creating promotional emails?

Email Marketing 143

Email Marketing Key Performance Indicator Marketers Marketing 143

Sprout Social

SEPTEMBER 6, 2022

There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. These insights can then inform your content production and promotion strategies. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance.

Analytics 140

Analytics Key Performance Indicator Marketers Marketing 140

Rock Content

NOVEMBER 5, 2020

That’s why one of the most important assets your company has is a good customer lifecycle management (CLM) process. The customer lifecycle process consists of managing the segments of the customer journey in stages — from onboarding to renewal. That includes finding the right KPIs and metrics to manage performance on every step.

Management 72

Management Customer Customer Journey Key Performance Indicator 72

Hubspot Marketing

OCTOBER 7, 2022

Use this time to share the upcoming campaigns, content, and offers that marketing will be promoting that week. Have a monthly meeting with sales managers. Marketing and sales managers should meet on a monthly basis to analyze results and evaluate their service-level agreement. Build follow-up email templates for your promotions.

Key Performance Indicator 145

Key Performance Indicator Marketers Marketing Promotion 145

Martech

JUNE 24, 2024

Strategic capabilities related to technology, such as IT infrastructure, software development, and data management, are essential for implementing digital solutions effectively. To achieve this, here are four key performance indicators (KPIs) that you should keep track of: 1.

Transform 110

Transform CMO Key Performance Indicator Customer loyalty 110

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Content management systems (CMS). Image and file management. Project Management.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketers 145

Sprout Social

JANUARY 4, 2021

Learn about promotions or discounts. The franchise used that insight to create new content promoting their nachos knowing their customers would be happy and engaged. This Tweet from the Gap wasn't just a spur of the moment post from a social media manager who couldn't read the room. Stay up to date on company news.

Social Media Marketing 144

Social Media Marketing Key Performance Indicator Marketers Marketing 144

Sprout Social

NOVEMBER 2, 2021

How we analyzed TikTok performance. Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers. Instead, we track key performance indicators (KPIs) like video views, profile views and audience growth.

Marketing Strategy 138

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 138

Martech

JANUARY 26, 2023

Social media metrics for paid and organic content are just as important when measuring performance. Track key performance indicators (KPIs) such as likes, shares, comments, reach, sales and leads across all platforms to get an idea of what types of content resonate best with your audience.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Sprout Social

MARCH 24, 2021

There are so many different strategies and platforms to test for your brand, and multichannel marketing is just one of the ways you can manage your presence across them. Brands like Nike would be running the same messaging and promotions on their billboards, store signs, bus ads and more.

Key Performance Indicator 145

Key Performance Indicator Direct Mail Traditional Marketing Marketers 145

Hubspot Marketing

JANUARY 25, 2021

Workshops can be offered both virtually and in-person, and while they aren’t traditionally promotional, they’re usually centered around a topic relevant to the business … which makes a company seem more credible in their field. You can cross-promote (i.e. Email is another popular and effective way to promote events.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketers 145

Litmus

SEPTEMBER 25, 2024

Many marketers find lifecycle emails more complex to strategize and measure compared to simpler, one-off promotional emails. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Make them feel part of something bigger, like a valued member of your brand’s community.

Management 79

Management Marketers Marketing CRM 79