Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Influencer marketing KPIs are essential to campaigns as they quantify the work both you and the influencer do.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Sprout Social

NOVEMBER 20, 2024

The answer to that question depends on your specific social media marketing goals and objectives. While earned media value can provide valuable insights into the impact of your social media efforts, it isn’t the only metric that should be considered.

Key Performance Indicator 105

Key Performance Indicator Analytics Social Media Marketing User-Generated 105

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Which type of content performs best?   The best social media analytics tools for marketers 1.

Analytics 102

Analytics Price Social Media Marketing Key Performance Indicator 102

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Martech

JANUARY 7, 2025

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g.,

Key Performance Indicator 103

Key Performance Indicator Logistics Marketers Marketing 103

Content Marketing Institute

NOVEMBER 6, 2018

That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business. Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that.

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketers 111

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketers 87

SocialPilot

JANUARY 21, 2025

Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Lets jump straight into everything you need to know about choosing the right social media analytics dashboard for your needs. The result?

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. Once you have identified the social media platforms that you will use, you can then determine the KPIs that are most relevant to those platforms.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 90

Social Media Marketing User-Generated Marketers Marketing 90

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

Management 140

Management Marketers Marketing Key Performance Indicator 140

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.”

Management 111

Management Product Key Performance Indicator Health 111

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. If an old video still has a high VPH, it indicates that the topic is evergreen. But first…do you even need a competitor analysis tool?

Price 116

Price Key Performance Indicator SEO Analytics 116

Sprout Social

DECEMBER 20, 2024

Measuring TikTok branded content ROI Measuring the return on investment (ROI) of TikTok branded content is essential for brands to assess the success of their marketing campaigns and optimize their strategies. Sprout Influencer Marketing s influencer performance analytics can help you manage more creators with ease.

Branding 124

Branding Influencer Marketing User-Generated Key Performance Indicator 124

Buffer Marketing

NOVEMBER 25, 2024

As consumers are increasingly skeptical of traditional brand-led advertising, influencer marketing offers something different: authentic recommendations from trusted voices. "We " Creating these authentic partnerships might sound challenging if you're new to influencer marketing. Plus you have this handy guide.

Influencer Marketing 115

Influencer Marketing Marketers Marketing Promotion 115

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. What is a social media manager?

Management 112

Management PR Key Performance Indicator Analytics 112

Hootsuite

DECEMBER 3, 2024

What should you measure as a social media marketer? There’s a lot of data available in most social media analytics programs. When choosing what social media metrics to focus on, it’s important to understand which ones matter the most to your brand. Try it free today.

Analytics 98

Analytics CRM Price Key Performance Indicator 98

Adobe Experience Cloud Blog

JUNE 1, 2012

Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. For many companies, social media marketing is one of the key ways to attract, retain and interact with consumers. This trend is also true in the B2B market.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg. Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg. And the best thing is, we can help. Wild, right?

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Learn More. See it in action.

Key Performance Indicator 144

Key Performance Indicator Customer Journey Social Media Marketing Advertising 144

Hootsuite

MAY 20, 2021

Likewise, social messaging enables brands to integrate customer data into their messaging platform to get personal with customers—even at scale. Instant responses are key to maintaining brand reputation and mitigating the effects of a crisis. Social media and customer care are the front lines of your business.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Sprout Social

NOVEMBER 2, 2021

How we analyzed TikTok performance. Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers. Instead, we track key performance indicators (KPIs) like video views, profile views and audience growth.

Marketing Strategy 138

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 138

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. You use this social media metrics map, of course.

Social Media Marketing 137

Social Media Marketing Key Performance Indicator Influencer Marketing Management 137

Hootsuite

JANUARY 12, 2021

You might think that social media simply can’t be measured. After all, social programs serve many different audiences all the way through the customer life cycle. Search and email and TV marketing are also complex, and yet your peers in those departments have learned how to document the value they create. Read the Report.

Key Performance Indicator 144

Key Performance Indicator Marketers Marketing Advertising 144

Hootsuite

JUNE 16, 2021

Whether they’re communicating with a sales representative by email, engaging with a social media manager on Twitter, or connecting with a customer care agent via WhatsApp, customers only see one brand. Manage every customer inquiry on a single platform with Sparkcentral. See it in action. Solve customer issues faster.

Key Performance Indicator 129

Key Performance Indicator Customer loyalty Health CRM 129

Hootsuite

JUNE 16, 2021

To keep them happy, it’s vital that you align your goals—and the way that you track your performance against them—with these new benchmarks. Manage every customer inquiry on a single platform with Sparkcentral. How to set social messaging goals and KPIs. Never miss a message, improve customer satisfaction, and save time.

Customer 143

Customer Key Performance Indicator Management CRM 143

SMA Marketing

JANUARY 11, 2024

We will break down some of the most common marketing abbreviations to give you better insight into what they mean. CMS The first one we will look at is CMS, which stands for content management system. A content management system is what it sounds like. It’s a system that manages your content, like WordPress.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Examples include the number of followers, likes, or comments on social media posts. Clear data.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Marketers Marketing 115

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Here are several types you may come across in the marketing world. Image and file management.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketers 145

Hootsuite

JULY 2, 2019

That’s why we’ve rounded up the best social media marketing training courses available for free online. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 15 of the best social media training courses and resources.

Key Performance Indicator 112

Key Performance Indicator Social Media Marketing Advertising Advertisers 112

Hootsuite

JANUARY 11, 2022

Step 2: Set up Google Tag Manager. Google Tag Manager allows you to send data to Google Analytics without coding knowledge. Create an account on the Google Tag Manager dashboard. Copy and paste the code from the Install Google Tag Manager pop-up box onto your website. Step 4: Add social media to Google Analytics goals.

Analytics 145

Analytics Key Performance Indicator Digital Marketing Management 145

Hootsuite

MAY 17, 2021

Bonus: Get a free social media report template to easily track and measure performance against your KPIs. What are social media KPIs? KPI stands for key performance indicators. Social media KPIs are the metrics used to determine if a business’s social media marketing strategy is effective.

Key Performance Indicator 145

Key Performance Indicator Analytics Social Media Marketing Management 145

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Access and manage your published and scheduled posts within a calendar. What is Creator Studio?` Click People.

Key Performance Indicator 137

Key Performance Indicator Marketers Marketing Management 137

Adobe Experience Cloud Blog

JANUARY 17, 2017

You’ll never really know (or will be able to prove to management) that you’ve created “engaging” content unless you define what “engaging” looks like. Their audience is digital marketers, but each post clearly speaks to a specific persona: social media marketers, search engine marketers, etc.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Neil Patel

NOVEMBER 16, 2021

Finally, take your inventory and create an ad template within Facebook Ads Manager, which lets you target specific audiences and use particular ad formats. From a local SEO perspective , make sure you’ve effectively managed your online visibility. What key performance indicators ( KPIs ) should you focus on?

Shoppers 122

Shoppers Key Performance Indicator Promotion Analytics 122