Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea.

Social Media Marketing 145

Social Media Marketing Key Performance Indicator Marketers Marketing 145

Sprout Social

SEPTEMBER 19, 2024

In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Influencer marketing KPIs are essential to campaigns as they quantify the work both you and the influencer do.

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketers 128

Buffer Marketing

FEBRUARY 17, 2025

It’s a visual representation of the key metrics that prove the impact of your social media efforts. Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives.

Transform 113

Transform Analytics Social Media Marketing Key Performance Indicator 113

Sprout Social

NOVEMBER 20, 2024

The answer to that question depends on your specific social media marketing goals and objectives. While earned media value can provide valuable insights into the impact of your social media efforts, it isn’t the only metric that should be considered.

Key Performance Indicator 106

Key Performance Indicator Analytics Social Media Marketing User-Generated 106

Martech

JANUARY 7, 2025

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g.,

Key Performance Indicator 107

Key Performance Indicator Logistics Marketers Marketing 107

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Which type of content performs best?   The best social media analytics tools for marketers 1.

Analytics 102

Analytics Price Social Media Marketing Key Performance Indicator 102

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 98

Social Media Marketing User-Generated Marketers Marketing 98

Content Marketing Institute

NOVEMBER 6, 2018

That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business. Here’s how to create and implement a channel plan for social media marketing that will enable you to do just that.

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketers 111

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketers 87

SocialPilot

JANUARY 21, 2025

Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Lets jump straight into everything you need to know about choosing the right social media analytics dashboard for your needs. The result?

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. Once you have identified the social media platforms that you will use, you can then determine the KPIs that are most relevant to those platforms.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Hootsuite

DECEMBER 3, 2024

What should you measure as a social media marketer? There’s a lot of data available in most social media analytics programs. When choosing what social media metrics to focus on, it’s important to understand which ones matter the most to your brand. Try it free today.

Analytics 115

Analytics CRM Price Key Performance Indicator 115

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. Here are 17 social media management tips to help you stay productive and organized: 1. For example, if your brand uses Instagram, seek platform-specific advice by searching “ social media management tips for Instagram.”

Management 112

Management Product Key Performance Indicator Health 112

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. If an old video still has a high VPH, it indicates that the topic is evergreen. But first…do you even need a competitor analysis tool?

Price 115

Price Key Performance Indicator SEO Analytics 115

Sprout Social

DECEMBER 20, 2024

Measuring TikTok branded content ROI Measuring the return on investment (ROI) of TikTok branded content is essential for brands to assess the success of their marketing campaigns and optimize their strategies. Sprout Influencer Marketing s influencer performance analytics can help you manage more creators with ease.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Hootsuite

SEPTEMBER 19, 2019

Social media managers own the skills that brands need in order to succeed on social. billion people using social media —and a million more joining every day—we all know that no marketing strategy can survive without a social component. What is a social media manager?

Management 112

Management PR Key Performance Indicator Analytics 112

Hubspot Marketing

JULY 14, 2022

Your social media strategy is your master plan for how you create, post, and engage with your social media content. It encompasses your social content guidelines, posting cadence, social media marketing campaigns , creative plans, and engagement strategy. Why You Need a Social Media Strategy.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Adobe Experience Cloud Blog

JUNE 1, 2012

Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. For many companies, social media marketing is one of the key ways to attract, retain and interact with consumers. This trend is also true in the B2B market.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg. Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg. And the best thing is, we can help. Wild, right?

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Learn More. See it in action.

Key Performance Indicator 145

Key Performance Indicator Customer Journey Social Media Marketing Advertisers 145

Hootsuite

MAY 20, 2021

Likewise, social messaging enables brands to integrate customer data into their messaging platform to get personal with customers—even at scale. Instant responses are key to maintaining brand reputation and mitigating the effects of a crisis. Social media and customer care are the front lines of your business.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Sprout Social

NOVEMBER 2, 2021

How we analyzed TikTok performance. Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers. Instead, we track key performance indicators (KPIs) like video views, profile views and audience growth.

Marketing Strategy 139

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 139

Sprout Social

JANUARY 26, 2023

Even as you add TikTok posts and media to your existing content calendar, it will still be easy to visualize your entire content lineup at a glance. Once you start using the template, you can even improve how you measure key performance indicators (KPIs). Continue tweaking the template to suit your unique needs.

Key Performance Indicator 145

Key Performance Indicator Analytics Management Social Media Marketing 145

Hootsuite

JANUARY 12, 2021

You might think that social media simply can’t be measured. After all, social programs serve many different audiences all the way through the customer life cycle. Search and email and TV marketing are also complex, and yet your peers in those departments have learned how to document the value they create. Read the Report.

Key Performance Indicator 145

Key Performance Indicator Marketers Marketing Advertising 145

Hootsuite

JUNE 16, 2021

Whether they’re communicating with a sales representative by email, engaging with a social media manager on Twitter, or connecting with a customer care agent via WhatsApp, customers only see one brand. Manage every customer inquiry on a single platform with Sparkcentral. See it in action. Solve customer issues faster.

Key Performance Indicator 130

Key Performance Indicator Customer loyalty Health CRM 130

Hootsuite

JUNE 16, 2021

To keep them happy, it’s vital that you align your goals—and the way that you track your performance against them—with these new benchmarks. Manage every customer inquiry on a single platform with Sparkcentral. How to set social messaging goals and KPIs. Never miss a message, improve customer satisfaction, and save time.

Customer 143

Customer Key Performance Indicator Management CRM 143

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. You use this social media metrics map, of course.

Social Media Marketing 138

Social Media Marketing Key Performance Indicator Influencer Marketing Management 138

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Examples include the number of followers, likes, or comments on social media posts. Clear data.

Key Performance Indicator 116

Key Performance Indicator Social Media Marketing Whitepaper Marketers 116

SMA Marketing

JANUARY 11, 2024

We will break down some of the most common marketing abbreviations to give you better insight into what they mean. CMS The first one we will look at is CMS, which stands for content management system. A content management system is what it sounds like. It’s a system that manages your content, like WordPress.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Here are several types you may come across in the marketing world. Image and file management.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketers 145

Sprout Social

FEBRUARY 22, 2023

This is why social media managers thrive when they embrace a mindset of continual learning and development. Improving your social media marketing strategy requires frequent reevaluation and iteration, and running social media experiments is an essential part of the process.

Key Performance Indicator 135

Key Performance Indicator Social Media Marketing Marketing Strategy Management 135

Hootsuite

JULY 2, 2019

That’s why we’ve rounded up the best social media marketing training courses available for free online. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. 15 of the best social media training courses and resources.

Key Performance Indicator 112

Key Performance Indicator Social Media Marketing Advertising Advertisers 112

Hootsuite

JANUARY 11, 2022

Step 2: Set up Google Tag Manager. Google Tag Manager allows you to send data to Google Analytics without coding knowledge. Create an account on the Google Tag Manager dashboard. Copy and paste the code from the Install Google Tag Manager pop-up box onto your website. Step 4: Add social media to Google Analytics goals.

Analytics 145

Analytics Key Performance Indicator Digital Marketing Management 145

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Access and manage your published and scheduled posts within a calendar. What is Creator Studio?` Click People.

Key Performance Indicator 139

Key Performance Indicator Marketers Marketing Management 139