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How to put marketing data into meaningful context

Martech

They manufactured and sold men’s brushless shaving cream and got creative. Techniques for effective data presentation Over the years, it has become so easy to obtain campaign data, website performance data and financial data that we are overwhelmed by the data. The Burma-Shave company was doing it in the 1930s.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Andriana18, CC BY-SA 4.0 , via Wikimedia Commons W.

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Distribution Channels: What They Are, Types, & Examples

Neil Patel

In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. This model gives manufacturers total control over the distribution channel. If not, it’s time.

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How to Build an Engaging Loyalty Program in Six Steps

Lynton Web

When developed with the right strategy, these programs can deepen connections, incentivize performance, and create a strong ecosystem where you and your partners thrive. We recently worked with a leading door manufacturer , Therma-Tru, to turn its loyalty program into a digital experience with HubSpot.

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North Star goals for category leaders: Customer lifetime value model

Martech

For instance, a car manufacturer and a quick service restaurant will have different time frequencies that make sense. Beyond the mere calculation of CLV, an organization must embrace the total value a customer can bring as a factor in strategic planning, culture and key performance indicators (KPIs) that drive decisions.

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How to Create Effective Email Workflows for E-Commerce Programs

Lynton Web

Performance Monitoring Systems To ensure that your workflows are performing as expected, monitoring key metrics such as open rates, click-through rates, and conversion rates is crucial.

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

For many brands, opens are a poor performance metric. However, if you aren’t focused on conversions and selling directly, opens are indeed a key performance indicator. These brands typically include media companies, manufacturers, and B2B service providers, among others.