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How to put marketing data into meaningful context

Martech

They manufactured and sold men’s brushless shaving cream and got creative. Techniques for effective data presentation Over the years, it has become so easy to obtain campaign data, website performance data and financial data that we are overwhelmed by the data. The Burma-Shave company was doing it in the 1930s.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. Continuous improvement remains key but now happens in real time rather than post-campaign.

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Distribution Channels: What They Are, Types, & Examples

Neil Patel

In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. Distribution channels are the path products take from their initial manufacturing stage to selling them to consumers. There are three ways to make sure a product gets to the final consumer. Direct Channels.

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How to Build an Engaging Loyalty Program in Six Steps

Lynton Web

When developed with the right strategy, these programs can deepen connections, incentivize performance, and create a strong ecosystem where you and your partners thrive. We recently worked with a leading door manufacturer , Therma-Tru, to turn its loyalty program into a digital experience with HubSpot.

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North Star goals for category leaders: Customer lifetime value model

Martech

Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones. For instance, a car manufacturer and a quick service restaurant will have different time frequencies that make sense.

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How to Create Effective Email Workflows for E-Commerce Programs

Lynton Web

Identifying Key Touchpoints and Triggers The first step in automating your workflow is identifying the key touchpoints in your partner journey. Performance Monitoring Systems To ensure that your workflows are performing as expected, monitoring key metrics such as open rates, click-through rates, and conversion rates is crucial.

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19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals.