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How to put marketing data into meaningful context

Martech

They manufactured and sold men’s brushless shaving cream and got creative. Techniques for effective data presentation Over the years, it has become so easy to obtain campaign data, website performance data and financial data that we are overwhelmed by the data. The Burma-Shave company was doing it in the 1930s.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Today, marketing faces its own shift.

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How to Build an Engaging Loyalty Program in Six Steps

Lynton Web

When developed with the right strategy, these programs can deepen connections, incentivize performance, and create a strong ecosystem where you and your partners thrive. We recently worked with a leading door manufacturer , Therma-Tru, to turn its loyalty program into a digital experience with HubSpot.

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How to Create Effective Email Workflows for E-Commerce Programs

Lynton Web

The automation of email workflows can transform partner communications into a more efficient, scalable system, enhancing engagement and performance across the board. Learn how Lynton transformed Therma-Tru Doors Customer Loyalty Program. Read our case study today.

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How to use AI analytics for targeted business decisions

Sprout Social

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. Here are some key ways in which AI analytics is benefitting businesses today. What are the benefits of applying AI analytics?

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19 Content Marketing Best Practices to Propel Your Growth

Marketing Insider Group

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. You can publish high-quality content much more frequently if you transform it into multiple formats. Create Content in Multiple Formats Here’s a secret.

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Industrial Website Redesign—When Failure is Not an Option

Tiecas

Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools. Using CAD and BIM Files in Manufacturing Content Marketing ) Intuitive navigation: Engineers value websites that are easy to navigate. You are not alone.