Remove Key Performance Indicator Remove Market Research Remove Marketing Plan
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5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

Hubspot Marketing

Knowing exactly who you're making content for is a foundational understanding marketers need. Marketers can conduct more thorough market research to gather data on their target audience to gain a more concise understanding. They can use this data to create buyer personas and plan content for your ideal customer.

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Crafting a Winning Marketing Plan: Your Blueprint for Business Success

Rock Content

Despite the need for marketing , did you know that approximately 50% of small businesses don’t have a marketing plan ? According to a study from Outbound Engine that was reported via Search Engine Journal, business owners often fail to build a marketing plan due to other stresses such as limited budgets or time.

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What's a Marketing Audit? [+ How To Do One]

Hubspot Marketing

It puts a magnifying glass on their products, prices, marketing strategies, campaigns, and target audience. Market research. Even if you think you know your customers through and through, market research can reveal even deeper insight into their needs, preferences, motivations, and behaviors. The result?

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Mastering data-driven decision-making in the strategy phase

Martech

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Ensure decisions are backed by data relevant to your current market conditions and objectives to create more targeted and effective marketing plans.

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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

The MMR found that AI chatbots account for twelve percent of today’s marketing spend. Incorporating AI into Your Marketing Explore the various AI platforms to incorporate AI in your B2B marketing plan successfully. While AI does not replace marketers, it can empower them to make smarter, more efficient decisions.

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The Art and Science of Content Marketing: Strategies for Impact

Rock Content

The Science Behind Successful Content Strategies An equally important part of your content marketing strategy is the science behind it. This science involves your data analysis, market research, and search engine optimization (SEO) efforts. Play an essential role in measuring key performance indicators (KPIs) and ROI.

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Industrial Marketing Strategy vs. Plan

Tiecas

Understanding the difference between an industrial marketing strategy and a plan While the two terms are often used interchangeably, a marketing plan and a marketing strategy are distinct from each other. A marketing strategy is the broader framework that defines a brand’s overall direction and positioning.