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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Marketing

Find advertising opportunities by snooping at your competitors’ audience web-hangout places Uncover the search keywords your audience uses on Google Audisense YouScan Semrush SEO competitive analysis Free plan not available. It has a lot of market data can segment based on your requirements. Prices start at $249/month/user.

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How to create a product differentiation strategy

Welcome Software

By allowing you to track competitors' product features, pricing models, promotional activities, and customer sentiment, they can help you identify gaps in the market where customer needs arent fully addressed. How do you measure the success of a product differentiation strategy?

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Understanding seasonality is your ticket to being in the right place, at the right time, with the right message. Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? Get the newsletter search marketers rely on.

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How to Market Without Cookies

Neil Patel

Invest More in Market Research. Market research goes hand-in-hand with collecting first-party data. When marketing without cookies, you need to know who your audience is. If you’re new to this, here are some ways to get started with market research : Launch a targeted survey. Focus on Personalization.

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5 social listening services you can offer your clients

Sprout Social

As with all of our services, we provide “done-for-you” support, meaning that our team manages the software and social listening services, while reporting on the key performance indicators (KPIs) or goals we determine with each client. Product & content research. Influencer marketing research.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. SEO, PPC, Social media).

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31 free social media templates that will elevate your workflows

Sprout Social

Download the template Social media calendar templates All of your social media strategies—content, engagement, influencer marketing, brand, etc.—come It’s the one place where you can see how everything works together at a glance. This resource reviews the social media funnel, mapping critical key performance indicators to each stage.