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What's a Marketing Audit? [+ How To Do One]

Hubspot Marketing

It puts a magnifying glass on their products, prices, marketing strategies, campaigns, and target audience. Market research. Even if you think you know your customers through and through, market research can reveal even deeper insight into their needs, preferences, motivations, and behaviors.

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Connecting digital experience to strategy: Best of the MarTechBot

Martech

Strategic capabilities such as market research, customer segmentation, and data analytics enable companies to gather insights and develop a deep understanding of their target audience. To achieve this, here are four key performance indicators (KPIs) that you should keep track of: 1.

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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Marketing

TL;DR: The 7 best competitor analysis tools (and their alternatives) Best competitor analysis tools Best for Free plan/trial Pricing Key features Alternatives vidIQ YouTube competitive analysis Free plan available for up to 3 competitors. Price : Plans start at €16.58/month. Pricing starts at $4.50/month.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

To be successful, your digital marketing strategy should focus on four specific areas. Setting goals, objectives, and key performance indicators (KPIs) Understanding and defining your audience Creating and implementing your digital marketing strategy Auditing and improving your marketing campaigns.

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

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Top 8 Later Alternatives & Competitors [Breakdown]

Hootsuite

Good for: Small, medium and large businesses or marketing pros who manage multiple social media accounts. Pricing: Free plan available; professional plans (for 10 social accounts and up) available from $99 per month. See full pricing here. See full pricing here. Pricing: Starts from $249 per month.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? Look at the broader market conditions. Could economic factors impact your seasonal performance? Get the newsletter search marketers rely on.