Rock Content

APRIL 12, 2024

The Science Behind Successful Content Strategies An equally important part of your content marketing strategy is the science behind it. This science involves your data analysis, market research, and search engine optimization (SEO) efforts. Play an essential role in measuring key performance indicators (KPIs) and ROI.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Sprout Social

APRIL 25, 2024

It provides actionable guidance on setting goals, managing timelines and reporting on the performance of your efforts, so you can better understand the promotional tactics that work with your audience. This resource is complete with eleven different templates you can use for event promotions, employee spotlights and more.

Social Media Marketing 137

Social Media Marketing Key Performance Indicator Influencer Marketing Management 137

Digital Marketer

FEBRUARY 6, 2024

The objectives you set will guide every aspect of the giveaway, from the choice of products to the promotional channels and the mechanics of participation. Promote your giveaway through all available channels, including social media, email marketing, your website, and in-store displays if you have a physical presence.

Branding 97

Branding User-Generated Key Performance Indicator Promotion 97

Digital Marketer

FEBRUARY 26, 2024

The Basics of Experience Marketing Experience marketing is an evolved form of marketing that focuses on creating meaningful interactions with customers, aiming to elicit strong emotional responses that lead to brand loyalty and advocacy. Section 5: Overcoming Common Challenges Even the best-laid plans can encounter obstacles.

Transform 94

Transform Key Performance Indicator Customer Journey Marketers 94

Neil Patel

OCTOBER 29, 2020

To be successful, your digital marketing strategy should focus on four specific areas. Setting goals, objectives, and key performance indicators (KPIs) Understanding and defining your audience Creating and implementing your digital marketing strategy Auditing and improving your marketing campaigns.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Sachs Marketing Group

MARCH 17, 2023

Conduct market research : Use surveys, interviews, and focus groups to gather insights about the target audience’s needs, preferences, and pain points. Use social media analytics tools to measure key performance indicators (KPIs) like follower growth, engagement rate, click-through rate, and conversions.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Search Engine Land

FEBRUARY 16, 2023

Is it better to create a new name you can then promote to generate demand? Get the daily newsletter search marketers rely on. Let's look at it before we dive into each team's responsibilities: Market research is at the start and also a wonderful example. Do “ people also ask ” for it on Google already?

SEO 94

SEO PR Key Performance Indicator Communications 94

Pam Didner

MARCH 17, 2021

From your content marketing objectives, you clearly lay out your strategies, target personas, priority countries, languages to support, key marketing tactics, and KPIs (Key Performance Indicators). Creative and style playbook based on marketing campaign themes. Country’s challenges and needs.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Market research involves identifying your ideal customer and market.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Hootsuite

OCTOBER 21, 2020

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Don’t ignore other barometers, such as customer satisfaction ratings, qualitative reviews, and your Net Promoter Score. Fast is rapidly becoming a leader in the B2B marketing space, one hoodie, space helmet, at a time.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Rock Content

AUGUST 25, 2023

Define Your Target Audience As with all good marketing plans, you must define your target audience. Then, perform B2B market research to figure out their: Key stakeholders Pain points Current solutions Business goals Use the data to build a buyer persona for each type of business you’ll serve.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Neil Patel

FEBRUARY 23, 2023

However, smart marketers know that LinkedIn is the place to go for B2B networking. If you’re in the B2B space, there’s a good chance that your potential customers are on LinkedIn, and with a little bit of digging and a lot of target market research – you can reach out to them directly with hopes of generating a lead.

Customer Journey 104

Customer Journey Advertising Advertisers User-Generated 104

Rock Content

SEPTEMBER 20, 2023

The Essentials of a Go-to-Market Strategy As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Monitor these KPIs and adjust your strategy when warranted.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketers 52

Lusha

JUNE 7, 2024

Differentiating GTM from Marketing Strategy GTM and marketing strategies are closely intertwined, but they’re not interchangeable. A marketing strategy promotes your product or service to your target audience. The primary goal of a marketing strategy is to generate awareness, interest, and demand for your offering.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Lusha

NOVEMBER 11, 2024

.” Studying Your Market and Competition To create a successful revenue strategy, you need to understand your market and competitors. Market research helps you spot trends, customer needs, and areas for growth. This helps you make your offerings unique and stand out in the market.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Welcome Software

MAY 3, 2022

In this blog, we'll delve into the essentials of crafting an effective marketing campaign plan template and how best to utilize it for maximum impact. First things first: What’s a marketing campaign? While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! Their preparation got us thinking: what are the must-do steps marketing teams need to take before launching a campaign, whether it’s a Shark Tank debut, a product launch, or a big promotional push? What is a product marketing checklist?

PR 76

PR Gen Z User-Generated Analytics 76

Scoop.it!

MARCH 17, 2022

One of the best ways to promote your products and services is with quality content. A content strategy is a long-term approach that enables you to set audience expectations and select the type of content you will create, promote, and publish. And third, you need to determine how to promote your content and measure results.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Exposure Ninja

OCTOBER 16, 2023

Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product.

PR 52

PR Marketers Marketing User-Generated 52

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 113

PR Customer loyalty User-Generated SEO 113

Lusha

NOVEMBER 18, 2024

Here’s how: Do market research: Look into your target industry to find companies that match your ICP. Do Market Research: Research your target industry to understand potential customers’ needs, problems, and buying habits. Which ones bring in the most profit and engage the most?

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40

Tiecas

OCTOBER 16, 2023

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52