Remove Key Performance Indicator Remove Market Research Remove Shoppers
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Email Content Automation: What It Means and Why It’s Effective

Litmus

Using HTML tags, email marketers can apply the most up-to-date data to personalize content for each subscriber based on: Past purchase behaviors. Products viewed by similar shoppers. Define and prioritize your marketing goals, metrics , and key performance indicators ( KPIs ). . Popular items.

CRM 110
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Content Distribution Strategy: Because Even Your Words Need a Good Road Trip

Rock Content

Key elements of content distribution include: Research: Brand managers and marketers need to understand the lay of the land before they can dive right in and get to work. Tasks like keyword research, competition research, and market research are part of understanding target audiences and current trends.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

But instead of leaves changing color, we’re looking at spikes in search volume, shifts in buying habits and fluctuations in ad performance. As surely as birds fly south for winter, shoppers start hunting for cozy sweaters and boots when the temperature drops. Get the newsletter search marketers rely on. Or consider travel.