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The top inclusive marketing trends of 2025, according to Sonia Thompson

Hubspot Marketing

Theres been a lot of evolution in recent years, both at the macro and micro levels, in how brands think about and apply inclusive marketing (or not). Here are my top inclusive marketing trends and observations for 2025, backed by data from the HubSpot Blogs recent Inclusive Marketing Report.

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

These documents provide in-depth analysis and insights into market trends, regulatory changes, and best practices. A quarterly report on financial market trends or a whitepaper on compliance best practices. Decision makers appreciate data-driven content that can inform their strategic decisions. Case studies Why.

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

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What, exactly, is a ‘full-stack marketer?’

Martech

This breadth of knowledge allows them to understand and integrate different marketing strategies effectively. Strategic thinking: They can develop comprehensive marketing strategies that align with business goals. This includes understanding target audiences, market trends and competitive landscapes.

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Email Marketing Trends for 2025: Insights to Elevate Every Send

Litmus

With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. Yet, according to The State of Email Innovations survey, 40% of email marketers still rely on open rates as a primary measure of success. And yeah, we dont like spam either.

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5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

Hubspot Marketing

They can use tools like HubSpot's Marketing Analytics to track the performance of their campaigns and adjust them as necessary to achieve their goals. Keeping up with the latest marketing trends Finally, keeping up with the latest marketing trends can be tedious for marketers.

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The Importance of A/B Testing in Paid Advertising Campaigns

Marketing Insider Group

Look beyond surface-level metrics; focus on key performance indicators that align with your initial goals. Audience preferences and market trends can change even after finding a successful formula. Step 5: Analyze the Results and Iterate Once the test concludes, review the data to identify the winning version.