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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Thought leadership pieces: Articles that challenge conventional wisdom or present contrarian views on marketing strategies can stimulate critical thinking and inspire innovative approaches. These documents provide in-depth analysis and insights into market trends, regulatory changes, and best practices. Case studies Why.

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

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What, exactly, is a ‘full-stack marketer?’

Martech

Key characteristics of a full-stack marketer Broad skill set: Full-stack marketers are proficient in various marketing disciplines, including digital marketing, content creation, social media management, SEO, email marketing, data analysis and more.

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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Marketing

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. All paid plans have a 7-day free trial.

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Email Marketing Trends for 2025: Insights to Elevate Every Send

Litmus

With email playing such a critical role in business success, marketers need to stay on top of the latest trends and shifts in the industry. Creating more email marketing automations has consistently been a top email marketing prioritya trend reinforced year after year by The State of Email survey.

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The Importance of A/B Testing in Paid Advertising Campaigns

Marketing Insider Group

A/B testing relies on real user interactions, allowing you to base your marketing strategy on concrete data rather than guesses or assumptions. Look beyond surface-level metrics; focus on key performance indicators that align with your initial goals. You can also use this information to make data-driven decisions.

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How to Improve Your Content Marketing Results

Marketing Insider Group

Before strategizing ways to improve your content marketing efforts for better results, you need to recognize where you stand currently. Start by defining your top KPIs ( key performance indicators ). You can always add more later, but every content marketer should include these five essential KPIs. Source: Moz.