Remove Key Performance Indicator Remove Market Trends Remove Marketing Strategy
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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Thought leadership pieces: Articles that challenge conventional wisdom or present contrarian views on marketing strategies can stimulate critical thinking and inspire innovative approaches. These documents provide in-depth analysis and insights into market trends, regulatory changes, and best practices. Case studies Why.

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Marketing

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. All paid plans have a 7-day free trial.

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The Importance of A/B Testing in Paid Advertising Campaigns

Marketing Insider Group

A/B testing relies on real user interactions, allowing you to base your marketing strategy on concrete data rather than guesses or assumptions. Look beyond surface-level metrics; focus on key performance indicators that align with your initial goals. You can also use this information to make data-driven decisions.

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Unifying projects and products: The power of program management in martech

Martech

One key aspect of program management in product management is identifying synergies between products. Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends. Fuel for your marketing strategy. Try it, you’ll like it.

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How to Improve Your Content Marketing Results

Marketing Insider Group

Before strategizing ways to improve your content marketing efforts for better results, you need to recognize where you stand currently. Start by defining your top KPIs ( key performance indicators ). You can always add more later, but every content marketer should include these five essential KPIs. Source: Moz.

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Industrial Marketing Strategy vs. Plan

Tiecas

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? This helps in developing targeted marketing messages and campaigns.