Remove Key Performance Indicator Remove Market Trends Remove Marketing Strategy
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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Thought leadership pieces: Articles that challenge conventional wisdom or present contrarian views on marketing strategies can stimulate critical thinking and inspire innovative approaches. These documents provide in-depth analysis and insights into market trends, regulatory changes, and best practices. Case studies Why.

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

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Unifying projects and products: The power of program management in martech

Martech

One key aspect of program management in product management is identifying synergies between products. Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends. Fuel for your marketing strategy. Try it, you’ll like it.

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Using data analytics for customer acquisition: Best of the MarTechBot

Martech

Market trend analysis: Analyze market data and trends to identify emerging opportunities and threats. Use data to stay ahead of competitors and adapt marketing strategies accordingly. Return on investment (ROI) analysis: Measure and analyze the ROI of marketing initiatives and campaigns.

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How to Improve Your Content Marketing Results

Marketing Insider Group

Before strategizing ways to improve your content marketing efforts for better results, you need to recognize where you stand currently. Start by defining your top KPIs ( key performance indicators ). You can always add more later, but every content marketer should include these five essential KPIs. Source: Moz.

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Industrial Marketing Strategy vs. Plan

Tiecas

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? This helps in developing targeted marketing messages and campaigns.

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The Emergence of Fractional CMOs: A Powerful Shift in Marketing

Duct Tape Marketing

You are seen as a trusted advisor who can help guide the company’s marketing strategy and achieve long-term growth. If you're feeling pressed for time and need help developing your marketing strategy or your client's marketing strategy, you can check out our free guide on how to develop a marketing strategy using Chat GPT and AI.

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