Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media Marketing 117

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 117

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Processing.

Key Performance Indicator 97

Key Performance Indicator Transform User-Generated SEO 97

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. Prioritize use cases based on impact and feasibility.

Key Performance Indicator 122

Key Performance Indicator Customer Acquisition PR Marketing Strategy 122

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. hours back weekly.

Marketing Plan 128

Marketing Plan Key Performance Indicator Marketing Marketers 128

Martech

AUGUST 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool?

CMO 119

CMO Marketing Automation Platform Key Performance Indicator Analytics 119

SMEI

JANUARY 23, 2023

ChatGPT is quickly becoming a must-have tool for marketers who want to maximize their audience engagement and effectiveness. With its ability to provide personalized AI conversations, marketers can easily create an engaging dialogue with customers, prospects and even leads in order to nurture relationships and drive conversions.

Key Performance Indicator 49

Key Performance Indicator User-Generated Marketing Marketers 49

Martech

AUGUST 7, 2024

Data-driven marketing is the right approach for running campaigns. This article is the first in a three-part series aimed at helping marketers transition to data-driven decision-making by overcoming common barriers. We begin with the initial strategy phase, which forms the foundation for successful marketing initiatives.

Key Performance Indicator 128

Key Performance Indicator Analytics CRM Retail 128

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing?

Key Performance Indicator 124

Key Performance Indicator Analytics Marketing Marketers 124

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation. Business email address Sign me up!

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Hubspot Marketing

MAY 9, 2025

Brands have engaged in inclusive marketing for decades, but it is only in recent years that the practice has become more widespread. As an inclusive marketing strategist and consultant, Ive spent the last eight years observing trends in the space. 5 Inclusive Marketing Trends to Pay Attention To in 2025 1.

Market Trends 102

Market Trends Marketing Mix Key Performance Indicator Marketing 102

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution.

Marketing Strategy 145

Marketing Strategy Content Marketing Key Performance Indicator Marketing 145

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketing Marketers CRM 96

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. As a result, influencer marketing has naturally become one of the most popular marketing methods. million by 2025. Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field.

Whitepaper 110

Whitepaper Key Performance Indicator Thought Leadership User-Generated 110

Martech

APRIL 21, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What, exactly, is a “full-stack marketer? Email: Business email address Sign me up! Processing.

Key Performance Indicator 71

Key Performance Indicator Marketing Automation Platform CRM Marketing 71

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. It gives real-time insights into your campaign’s performance across digital media, search and other paid media activations.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Power Digital Marketing

JUNE 3, 2025

Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. By integrating online and offline channels into a cohesive strategy, businesses can create a frictionless journey that meets customers wherever they are.

Key Performance Indicator 52

Key Performance Indicator Shoppers Customer loyalty Marketing 52

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Dive into Sprout’s testing approach, results and top takeaways for other marketers hoping to launch their brand’s TikTok channel. sproutsocial.

Marketing Strategy 139

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 139

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. The bad news is that marketers waste 37 to 95 percent of their marketing budget.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 99

Influencer Marketing Affiliate Marketing Branding Gen Z 99

Marketing Insider Group

OCTOBER 1, 2024

Quick Takeaways CRM reporting and analytics provide actionable insights that guide better business strategies. CRM tools enable precise customer grouping, leading to more targeted and effective marketing campaigns. Prescriptive analytics suggests the best course based on data insights, helping businesses improve their strategies.

CRM 113

CRM Analytics Key Performance Indicator Transform 113

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. Let’s dive in and discover the metrics that truly matter.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Vertical Response

OCTOBER 27, 2024

An email newsletter is a powerful marketing tool that keeps your audience updated and engaged. Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. It can be achieved because its not too ambitious or unrealistic and is relevant because it aligns with the overall marketing strategy.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Martech

APRIL 28, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. This allows marketers to compare the behavior of those who saw the ads with those who did not.

Key Performance Indicator 78

Key Performance Indicator Advertising Advertisers User-Generated 78

Sprout Social

DECEMBER 20, 2024

It’ll show you how it works with influencer marketing and how to measure its return on investment. Affiliate marketing : Where a creator earns a commission on sales made through a unique link or code. Sprout Social Influencer Marketing (formerly Tagger) simplifies the process of finding the perfect influencer for your brand.

Branding 126

Branding Influencer Marketing User-Generated Key Performance Indicator 126

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Marketing Insider Group

JANUARY 27, 2020

Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. That’s the power of a robust content strategy. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup.

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Buffer Marketing

FEBRUARY 17, 2025

As social media managers, you likely have to communicate with various stakeholders — all of whom have different levels of knowledge about your marketing strategy and social media in general. However, they also have concerns about whether the marketing dollars are well-spent. But that’s not all it is.

Transform 114

Transform Analytics Social Media Marketing Key Performance Indicator 114

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 111

AWeber

JUNE 17, 2024

With an email marketing plan in place, you’ll have a better sense of what to do and who to target. By documenting your email marketing plan, you’re helping everyone on the team stay aligned, marching toward the same goal. Similarly, you shouldn’t begin planning your email marketing strategy without setting goals.

Email Marketing 98

Email Marketing Marketing Strategy Marketing Marketers 98

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. Starts at €16.58/month

Price 116

Price Key Performance Indicator SEO Analytics 116

Scoop.it!

AUGUST 29, 2024

Almost a third of marketers find it challenging to curate content—which is much less than our hypothesis because curating and sourcing content is complex. However, if leveraged correctly, content curation could become an excellent part of your content strategy and get phenomenal results even with a limited budget and tight deadlines.

Content Marketing 59

Content Marketing Key Performance Indicator Marketing Marketers 59

Search Engine Land

AUGUST 12, 2024

Understanding the efficiency vs. growth trade-off lets you make smarter decisions for your business and create paid marketing campaigns that align with long-term business goals. The outdated mindset of “I’ll give you $5, and you must give me $10 in return,” oversimplifies the complex dynamics of effective marketing.

Key Performance Indicator 85

Key Performance Indicator Advertising Advertisers Analytics 85

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Other brands will find success while you watch.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98