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MarketingAutomationPlatforms : Tools like Marketo or Pardot automatemarketing tasks such as email campaigns, lead nurturing, and social media engagement, freeing marketers to focus on strategy and creativity. Next, establish keyperformanceindicators (KPIs) to track your progress.
It goes a little something like this… Define your business goals and KPIs Defining your KPIs (keyperformanceindicators) should never be a one-and-done exercise. You could use a standalone chat tool or, even better, a chat tool from your marketingautomationplatform, like HubSpot.
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