Key Performance Indicator Marketing Automation Platform Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 2, 2016
The answer is actually quite mundane: you need to have the right set of metrics to analyze your email marketing channel and optimize it to stardom. This set of metrics is called your key performance indicators (KPIs) and should be very closely tied to your organization’s primary business goals. Now let’s talk data.
Adobe Experience Cloud Blog
AUGUST 31, 2016
Inherent features of most marketing automation platforms block communications from going to invalid emails, although sometimes massive email blasts can skirt the edges of built-in logic to stop a send, causing the ‘spam police’ to raise a red flag: a blacklist. Data Never Looked So Good.
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Marketing Insider Group
JULY 1, 2020
Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.
Lusha
JULY 17, 2024
Marketing gains valuable insights from sales interactions, while sales benefits from targeted content and campaigns that resonate with prospects. As you share valuable thought leadership content and demonstrate your expertise, you attract more high-value accounts, further solidifying your position in the market.
Lusha
JULY 21, 2024
Paid Advertising: Invest in targeted ads on platforms like Google Ads and LinkedIn Ads to reach specific audiences based on demographics, interests, and job titles. Public Relations (PR): Secure media coverage and thought leadership opportunities to increase brand visibility and establish credibility. But your work continues.
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