Adobe Experience Cloud Blog

OCTOBER 18, 2012

Marketing automation can drive the most results when a company uses it as an opportunity to realign its entire revenue engine around the modern customer’s new buying cycle. What key metrics do you report on a weekly, monthly, and quarterly basis? But a marketing automation platform is different.

Marketing Automation Platform 128

Marketing Automation Platform Non-Profit Key Performance Indicator Transform 128

Lynton Web

NOVEMBER 26, 2024

Identify the KPIs and Benchmarks that Showcase Marketing's Impact Data collection should drive action, not just accumulate numbers — because you shouldn't collect data just for the sake of collecting it. Consider your marketing metrics as a pyramid. This granular understanding helps optimize resource allocation and content strategy.

Transform 52

Transform Customer Acquisition CRM Marketers 52

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Lusha

JULY 17, 2024

Clear Communication: Establish regular communication channels between sales and marketing. Shared Metrics: Define key performance indicators (KPIs) that both teams agree on. This might include blog posts, white papers, webinars, case studies, and personalized emails. What channels do they prefer?

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. But your work continues.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Lusha

NOVEMBER 11, 2024

Here are some tactics you can use to attract potential customers and capture their interest: Content Marketing : Create and share valuable content, such as blog posts, ebooks, whitepapers, and videos, to attract and engage your target audience. These are numbers that show your progress and help you make smart decisions.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52