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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

By strategically incorporating influencer collaborations and creative content into your marketing mix, TikTok branded content serves as a powerful tool for strengthening your brand’s presence and driving business growth. They felt less like ads and more like entertaining content that happened to feature a brand.

Branding 124
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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

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From efficacy to efficiency: 2024’s B2B marketing revolution

Martech

Identify and focus on key performance indicators that genuinely measure the impact of your marketing on business results. Unlike the econometric flawed approach inherent in multitouch attribution, learn about media mix modeling/optimization. Dig deeper: Marketing mix modeling: A marketer’s guide 3.

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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

Optimize marketing mix: Use the insights gained from multi-touch attribution to optimize your marketing mix. Use a mix of visuals, videos, and written content to educate and inspire your target audience. Regularly review and analyze the data to make data-driven decisions and optimize your campaigns.

Branding 108
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B2B Social Media Best Practices for the Integrated Age

Adobe Experience Cloud Blog

The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. Integration can help take away the shroud of mystery that still lingers around social media for many B2B marketers. Social media posts also increasingly show up in search results.

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023.