Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging. Many marketing plans are >30 slides or more.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Vertical Response

JULY 29, 2024

Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. How do I measure the success of my marketing campaign?

Key Performance Indicator 80

Key Performance Indicator Marketing Marketers Communications 80

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Content Marketing Institute

NOVEMBER 6, 2018

Key performance indicators: Metrics to gauge content performance against goals. . Editor’s note: While CMI was used as a reference for this template, the sample data shown here does not represent our channel plan. . Cover image by Joseph Kalinowski/Content Marketing Institute. Click to download.

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketing 111

Content Marketing Institute

MARCH 27, 2018

HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Cover image by Joseph Kalinowski/Content Marketing Institute. If it doesn’t outperform the average, it isn’t a win. How to Do a Content Audit in a Few Hours.

Influencer Marketing 109

Influencer Marketing Marketing Plan Key Performance Indicator Promotion 109

Marketing Insider Group

JANUARY 8, 2024

The MMR found that AI chatbots account for twelve percent of today’s marketing spend. Incorporating AI into Your Marketing Explore the various AI platforms to incorporate AI in your B2B marketing plan successfully. While AI does not replace marketers, it can empower them to make smarter, more efficient decisions.

Key Performance Indicator 117

Key Performance Indicator Transform Marketing Mix Marketing 117

SmartBrief - Marketing

MARCH 10, 2024

Analyze and optimize The newsletter’s ROI is determined by carefully monitoring key performance indicators and looking for opportunities for improvement. Remember, continuous analysis and adaptation are key to success in the ever-evolving email marketing landscape.

Analytics 121

Analytics Key Performance Indicator Email Marketing Place 121

Hubspot Marketing

MAY 8, 2023

According to HubSpot's State of Marketing Report , 16% of marketers plan to get their company talking about values this year for the first time, and 89% of those who already do plan to increase or maintain their investment in this approach. There's proven potential in sharing values-based content with customers.

Market Research 137

Market Research Gen Z Key Performance Indicator Millennials 137

Hubspot Marketing

MAY 26, 2023

When should I do a marketing audit? A marketing audit should be conducted on a regular basis. After all, the sooner you capitalize on what's working (and remedy what's not), the stronger your marketing plan will be. This involves tracking key performance indicators (KPIs) and making changes as needed.

Key Performance Indicator 130

Key Performance Indicator Marketing Marketers Price 130

Martech

AUGUST 7, 2024

Ensure decisions are backed by data relevant to your current market conditions and objectives to create more targeted and effective marketing plans. Without clarifying goals and key performance indicators (KPIs), it’s challenging to gauge success or make informed adjustments.

Key Performance Indicator 112

Key Performance Indicator Analytics CRM Retail 112

Rock Content

APRIL 12, 2024

As a small business, there’s a good chance you have local competition and a local target audience, so incorporating some local SEO strategies into your marketing plan is a wise decision. The latter is all about optimizing your business website for SERPs in a targeted location. Why Does SEO Matter?

SEO 98

SEO Key Performance Indicator Marketing Plan Target Market 98

OnPassive Marketing

SEPTEMBER 24, 2022

Best Ways To Create a Social Media Marketing Plan. When starting with social media marketing, it is essential to have a plan in place. A social media marketing plan will help you determine what channels to use, how long to spend on each channel, and what content to produce.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Martech

APRIL 12, 2024

In marketing operations, various roles, such as MOps managers, campaign managers, content managers, digital marketing managers and analytics managers, collaborate to develop and execute comprehensive marketing plans that support the organization’s business objectives.

Management 110

Management Product Key Performance Indicator CMO 110

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI).

Branding 105

Branding Key Performance Indicator Customer Journey Marketing Mix 105

Rock Content

APRIL 22, 2024

These forms of data are key performance indicators (KPIs). Each one tells you something vital about your marketing efforts. Excluding any form of data will leave holes in your data-driven marketing plan. The Four Types of Digital Marketing Analytics Collecting data is the first step.

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Sprout Social

JANUARY 24, 2024

The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy. For example, in the retention stage, marketers are aiming for repeat purchases and to increase key performance indicators (KPIs) like retention rate and customer lifetime value.

Branding 113

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 113

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs.

Management 102

Management Key Performance Indicator Marketing Marketers 102

Tiecas

SEPTEMBER 5, 2023

Understanding the difference between an industrial marketing strategy and a plan While the two terms are often used interchangeably, a marketing plan and a marketing strategy are distinct from each other. A marketing strategy is the broader framework that defines a brand’s overall direction and positioning.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketing 52

Marketing Insider Group

JULY 24, 2023

Events can be automatically collected and tracked, and marketers can also opt to view enhanced measurement events (like scrolls, site search, video engagement, outbound clicks, and more), recommended events based on your industry, and custom events that you can set up yourself depending on your needs.

Analytics 90

Analytics Key Performance Indicator User-Generated B2C 90

Marketing Insider Group

JANUARY 16, 2023

To align your website with your marketing efforts, follow these branding, content marketing , and graphic design best practices: Create a nonprofit marketing plan for your website. Let’s explore how to leverage your website as a powerful marketing tool. Create a nonprofit marketing plan for your website.

Key Performance Indicator 75

Key Performance Indicator Transform Direct Mail Marketing 75

Marketing Insider Group

FEBRUARY 27, 2024

Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Let’s delve into these components: Goals & KPIs Begin by clearly defining your goals. Are you aiming for increased brand awareness, lead generation, or sales growth?

Whitepaper 115

Whitepaper Key Performance Indicator eBook Direct Mail 115

Marketing Insider Group

DECEMBER 20, 2021

But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough analysis is necessary to gather the crucial insights that will help perfect your marketing plan. What Are Marketing Metrics? What Are Marketing Metrics?

Key Performance Indicator 132

Key Performance Indicator Whitepaper User-Generated Marketing 132

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations.

Influencer Marketing 71

Influencer Marketing Marketing Strategy Marketing Marketers 71

Adobe Experience Cloud Blog

MAY 24, 2018

Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Because they haven’t taken the time to master the numbers, though, too many marketers plan their campaigns and try to save the metrics for later.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketing 134

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. Devise a Tailored GTM Content Marketing Plan Creating a content marketing plan for your GTM strategy comes next.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketing Marketers 95

Rock Content

APRIL 12, 2024

Show you better ways to optimize your marketing campaigns Provide data to use in tailoring more personalized experiences for your audience. Play an essential role in measuring key performance indicators (KPIs) and ROI. Market Research Market research is also essential and needs to be ongoing.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Key Performance Indicator 106

Key Performance Indicator Direct Mail Promotion Analytics 106

Duct Tape Marketing

DECEMBER 19, 2023

Some people call that a marketing plan, but so many people skip straight to that. So it might be, if we're going to do a new marketing plan, we're going to grow this business and scale this business. 09:40): What are the key performance indicators that are going to suggest we're actually making progress?

Marketing Strategy 85

Marketing Strategy Key Performance Indicator Marketing Marketers 85

Adobe Experience Cloud Blog

OCTOBER 23, 2017

The first step in succeeding with your next marketing campaign is to ensure the goals you set for the individual campaign are fully aligned and in keeping with the department as a whole. What do you expect from your marketing campaign? Identifying your key performance indicators and measurable metrics is essential.

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketing 134

Pam Didner

MARCH 17, 2021

All these elements need to be addressed in your global content marketing plan and on-going execution! Before you create your marketing plan. Create your scalable global content marketing plan. Every company’s content marketing plan is different. Who is the audience of the marketing plan? (A

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Rock Content

AUGUST 25, 2023

Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Define Your Target Audience As with all good marketing plans, you must define your target audience.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Hubspot Marketing

NOVEMBER 1, 2022

That can be a difficult question to answer — which is why it's critical you know your key performance indicators (KPIs) to: a) measure the success of your program, and. From there, you can determine how your KPIs for a specific marketing campaign or program might fit in.

Key Performance Indicator 116

Key Performance Indicator Customer Acquisition Marketing Marketers 116

Adobe Experience Cloud Blog

AUGUST 16, 2018

These metrics take the guesswork out of evaluating your marketing efforts and will help you to get the budget and resources you need to make email a core part of your strategic marketing plan. When planning strategically, make sure that all relevant stakeholders are involved and have buy-in from the beginning. Conclusion.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Marketing Insider Group

SEPTEMBER 2, 2020

Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results.

CMO 141

CMO Finance Key Performance Indicator Transform 141

Marketing Insider Group

FEBRUARY 9, 2021

Quick Takeaways: Before developing a new content marketing plan, you need to understand where you are now and your goals to take your business to the next level. If you don’t clarify your strategies and know-how to get the results you want, your content marketing efforts will fail. We recommend focusing on the following metrics.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

APRIL 14, 2020

Additionally, when you’re just getting started, you’re unlikely to have a big budget for marketing. For this reason, content marketing is an ideal fit as you can run a very successful content marketing plan on a very small budget. This might include: Building brand awareness and trust.

Content Marketing 139

Content Marketing Key Performance Indicator Whitepaper Marketing 139