Content Marketing Institute

MARCH 27, 2018

HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best. How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Cover image by Joseph Kalinowski/Content Marketing Institute. If it doesn’t outperform the average, it isn’t a win. How to Do a Content Audit in a Few Hours.

Influencer Marketing 110

Influencer Marketing Marketing Plan Key Performance Indicator Promotion 110

Content Marketing Institute

NOVEMBER 6, 2018

Key performance indicators: Metrics to gauge content performance against goals. . Editor’s note: While CMI was used as a reference for this template, the sample data shown here does not represent our channel plan. . Cover image by Joseph Kalinowski/Content Marketing Institute. Click to download.

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketers 111

Martech

AUGUST 7, 2024

Ensure decisions are backed by data relevant to your current market conditions and objectives to create more targeted and effective marketing plans. Without clarifying goals and key performance indicators (KPIs), it’s challenging to gauge success or make informed adjustments.

Key Performance Indicator 128

Key Performance Indicator Analytics CRM Retail 128

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging. Many marketing plans are >30 slides or more.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketers 70

Marketing Insider Group

JANUARY 8, 2024

The MMR found that AI chatbots account for twelve percent of today’s marketing spend. Incorporating AI into Your Marketing Explore the various AI platforms to incorporate AI in your B2B marketing plan successfully. While AI does not replace marketers, it can empower them to make smarter, more efficient decisions.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketers 128

Hubspot Marketing

MAY 8, 2023

According to HubSpot's State of Marketing Report , 16% of marketers plan to get their company talking about values this year for the first time, and 89% of those who already do plan to increase or maintain their investment in this approach. There's proven potential in sharing values-based content with customers.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Vertical Response

JULY 29, 2024

Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template. How do I measure the success of my marketing campaign?

Key Performance Indicator 82

Key Performance Indicator Marketers Marketing Communications 82

Hubspot Marketing

MAY 26, 2023

When should I do a marketing audit? A marketing audit should be conducted on a regular basis. After all, the sooner you capitalize on what's working (and remedy what's not), the stronger your marketing plan will be. This involves tracking key performance indicators (KPIs) and making changes as needed.

Key Performance Indicator 138

Key Performance Indicator Marketers Marketing Price 138

Adobe Experience Cloud Blog

MAY 24, 2018

Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Because they haven’t taken the time to master the numbers, though, too many marketers plan their campaigns and try to save the metrics for later.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketers 134

Adobe Experience Cloud Blog

OCTOBER 23, 2017

The first step in succeeding with your next marketing campaign is to ensure the goals you set for the individual campaign are fully aligned and in keeping with the department as a whole. What do you expect from your marketing campaign? Identifying your key performance indicators and measurable metrics is essential.

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketers 134

Marketing Insider Group

DECEMBER 20, 2021

But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough analysis is necessary to gather the crucial insights that will help perfect your marketing plan. What Are Marketing Metrics? What Are Marketing Metrics?

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketers 144

SmartBrief - Marketing

MARCH 10, 2024

Analyze and optimize The newsletter’s ROI is determined by carefully monitoring key performance indicators and looking for opportunities for improvement. Remember, continuous analysis and adaptation are key to success in the ever-evolving email marketing landscape.

Analytics 121

Analytics Key Performance Indicator Email Marketing Place 121

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Identify performance levels : Analyze the data to determine which channels are high-performing and which are low-performing.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI).

Branding 118

Branding Key Performance Indicator Customer Journey Marketing Mix 118

Martech

APRIL 12, 2024

In marketing operations, various roles, such as MOps managers, campaign managers, content managers, digital marketing managers and analytics managers, collaborate to develop and execute comprehensive marketing plans that support the organization’s business objectives.

Management 119

Management Product Key Performance Indicator CMO 119

Marketing Insider Group

SEPTEMBER 2, 2020

Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Marketing Insider Group

APRIL 14, 2020

Additionally, when you’re just getting started, you’re unlikely to have a big budget for marketing. For this reason, content marketing is an ideal fit as you can run a very successful content marketing plan on a very small budget. This might include: Building brand awareness and trust.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketers 145

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Key Performance Indicator 130

Key Performance Indicator Direct Mail Promotion Analytics 130

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketers 52

Adobe Experience Cloud Blog

AUGUST 16, 2018

These metrics take the guesswork out of evaluating your marketing efforts and will help you to get the budget and resources you need to make email a core part of your strategic marketing plan. When planning strategically, make sure that all relevant stakeholders are involved and have buy-in from the beginning. Conclusion.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Marketing Insider Group

FEBRUARY 9, 2021

Quick Takeaways: Before developing a new content marketing plan, you need to understand where you are now and your goals to take your business to the next level. If you don’t clarify your strategies and know-how to get the results you want, your content marketing efforts will fail. We recommend focusing on the following metrics.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Marketing Insider Group

FEBRUARY 27, 2024

Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Let’s delve into these components: Goals & KPIs Begin by clearly defining your goals. Are you aiming for increased brand awareness, lead generation, or sales growth?

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Sprout Social

JANUARY 24, 2024

The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy. For example, in the retention stage, marketers are aiming for repeat purchases and to increase key performance indicators (KPIs) like retention rate and customer lifetime value.

Branding 116

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 116

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. With the best people executing the right marketing plans, you can promote your company’s services and products, adjust pricing, and increase your profits while reducing costs.

Management 105

Management Key Performance Indicator Marketers Marketing 105

OnPassive Marketing

SEPTEMBER 24, 2022

Best Ways To Create a Social Media Marketing Plan. When starting with social media marketing, it is essential to have a plan in place. A social media marketing plan will help you determine what channels to use, how long to spend on each channel, and what content to produce.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketers 87

Marketing Insider Group

JANUARY 19, 2021

If your content marketing efforts achieve the goals you set, your brand will be successful. Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). Use the Right Metrics. If you’re not already blogging, you should start.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Rock Content

APRIL 12, 2024

As a small business, there’s a good chance you have local competition and a local target audience, so incorporating some local SEO strategies into your marketing plan is a wise decision. The latter is all about optimizing your business website for SERPs in a targeted location. Why Does SEO Matter?

SEO 98

SEO Key Performance Indicator Marketing Plan Target Market 98

Marketing Insider Group

AUGUST 26, 2015

While some marketers have solved the content conundrum of using a blog to drive awareness, engagement and pipeline acceleration, most are just still figuring it out. Blogging is now a key performance indicator (KPI) for many modern marketers – to build solution awareness, engage customers and help the sales process.

Key Performance Indicator 99

Key Performance Indicator SEO Analytics Place 99

Content Marketing Institute

JULY 10, 2018

HANDPICKED RELATED CONTENT: 2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning. HANDPICKED RELATED CONTENT: Road Map to Success: Monitoring and Measuring Your Content’s Performance. Keep an eye on your key performance indicators (KPIs) to see how the algorithm impacts your desired actions.

Key Performance Indicator 111

Key Performance Indicator Analytics Influencer Marketing CMO 111

Hubspot Marketing

NOVEMBER 1, 2022

That can be a difficult question to answer — which is why it's critical you know your key performance indicators (KPIs) to: a) measure the success of your program, and. From there, you can determine how your KPIs for a specific marketing campaign or program might fit in.

Key Performance Indicator 129

Key Performance Indicator Customer Acquisition Marketers Marketing 129

Marketing Insider Group

JULY 24, 2023

Events can be automatically collected and tracked, and marketers can also opt to view enhanced measurement events (like scrolls, site search, video engagement, outbound clicks, and more), recommended events based on your industry, and custom events that you can set up yourself depending on your needs.

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Rock Content

APRIL 22, 2024

These forms of data are key performance indicators (KPIs). Each one tells you something vital about your marketing efforts. Excluding any form of data will leave holes in your data-driven marketing plan. The Four Types of Digital Marketing Analytics Collecting data is the first step.

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Hubspot Marketing

AUGUST 7, 2019

To answer that question, let’s take a look at the various types of content marketing, plus some examples of each. This section will give you a better understanding of how you can incorporate content in your business’s marketing plans. Types of Content Marketing. Social Media Content Marketing. Determine Your KPIs.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Hubspot Marketing

JANUARY 25, 2021

In fact, this makes for great marketing across the board.). Event Marketing Plan. Your events should have a marketing plan separate from other efforts you do for your business. Here are a few common KPIs for event marketing. Now, let’s talk about how you can implement your next event. Probably not.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketers 145

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Pain points. Challenges. Motivators.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketers 144

Neil Patel

OCTOBER 21, 2021

Perhaps you have a yearly marketing plan that provides an overview of the year. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of your objectives, goals, and success.

Key Performance Indicator 132

Key Performance Indicator Advertising Advertisers Customer Acquisition 132

Pam Didner

MARCH 17, 2021

All these elements need to be addressed in your global content marketing plan and on-going execution! Before you create your marketing plan. Create your scalable global content marketing plan. Every company’s content marketing plan is different. Who is the audience of the marketing plan? (A

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97