Content Marketing Institute

MARCH 27, 2018

For many marketers who use influencer marketing there seems to be a gap in understanding of what influencer marketing constitutes. Others believe it’s an all-encompassing marketing strategy with a refined goal and many prudent tactics. HANDPICKED RELATED CONTENT: 101+ Key Performance Indicators – Pick the Best.

Influencer Marketing 110

Influencer Marketing Marketing Plan Key Performance Indicator Promotion 110

Content Marketing Institute

NOVEMBER 6, 2018

Remember: Your content marketing strategy should define your social media marketing strategy – not the other way around – because it’s always best to evaluate each social channel against your strategic goals and audience needs before you distribute content there. Click to download. Subscribe today.

Social Media Marketing 111

Social Media Marketing Marketing Plan Key Performance Indicator Marketing 111

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template?

Influencer Marketing 79

Influencer Marketing Marketing Strategy Marketing Marketers 79

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Your Competitors Are Already Using It.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Rock Content

APRIL 12, 2024

He goes on to compare science and art to the yin and yang for today’s marketers. While there are many articles out there on how to create a content marketing strategy, laying out each step for you to follow, little is mentioned about where art and science intersect and how to use this to your advantage.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketing 95

Martech

AUGUST 7, 2024

Ensure decisions are backed by data relevant to your current market conditions and objectives to create more targeted and effective marketing plans. Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven.

Key Performance Indicator 127

Key Performance Indicator Analytics CRM Retail 127

Pam Didner

MARCH 17, 2021

All these elements need to be addressed in your global content marketing plan and on-going execution! Before you create your marketing plan. Create your scalable global content marketing plan. Every company’s content marketing plan is different. Who is the audience of the marketing plan? (A

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Hubspot Marketing

MAY 26, 2023

As marketers, we're always looking for ways to improve our game plan. Ultimately, no marketing strategy is perfect. A marketing audit gives you a holistic view of your marketing efforts, including what's working, what could be improved, and where new opportunities are present. Market research.

Key Performance Indicator 138

Key Performance Indicator Marketing Marketers Price 138

Duct Tape Marketing

DECEMBER 19, 2023

Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy.

Marketing Strategy 93

Marketing Strategy Key Performance Indicator Marketing Marketers 93

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging. Many marketing plans are >30 slides or more.

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Marketing Insider Group

SEPTEMBER 2, 2020

By delivering top-line growth through marketing strategy and channels, CMOs can unify different departments to drive the company’s growth agenda. Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. Marketing is an investment.

CMO 145

CMO Finance Key Performance Indicator Transform 145

Vertical Response

JULY 29, 2024

Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads. Accompany these goals with key performance indicators (KPIs) to track progress using a marketing campaign template.

Key Performance Indicator 82

Key Performance Indicator Marketing Marketers Communications 82

Marketing Insider Group

JANUARY 8, 2024

The MMR found that AI chatbots account for twelve percent of today’s marketing spend. Incorporating AI into Your Marketing Explore the various AI platforms to incorporate AI in your B2B marketing plan successfully. While AI does not replace marketers, it can empower them to make smarter, more efficient decisions.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketing 128

AWeber

JUNE 17, 2024

And that’s what I am talking about—a plan to guide you on what you need to do, when, and why. With an email marketing plan in place, you’ll have a better sense of what to do and who to target. By documenting your email marketing plan, you’re helping everyone on the team stay aligned, marching toward the same goal.

Email Marketing 75

Email Marketing Marketing Strategy Marketing Marketers 75

Martech

MARCH 11, 2024

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. Test and iterate: Continuously test and iterate your marketing strategies based on the insights provided by multi-touch attribution.

Branding 116

Branding Key Performance Indicator Customer Journey Marketing Mix 116

Marketing Insider Group

APRIL 14, 2020

Building a successful startup is more than just creating a viable business plan. It’s also essential that your marketing strategy is crafted to drive awareness and exposure of your brand to the right audience. Content marketing for startups could mean the difference between failure and success. Image source: [link].

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper Marketing 145

Marketing Insider Group

DECEMBER 20, 2021

But digital marketers too often rely on base-level data like lead volume and website traffic. While covering these basics is essential, a more thorough analysis is necessary to gather the crucial insights that will help perfect your marketing plan. What Are Marketing Metrics? What Are Marketing Metrics?

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketing 144

Marketing Insider Group

FEBRUARY 9, 2021

Quick Takeaways: Before developing a new content marketing plan, you need to understand where you are now and your goals to take your business to the next level. If you don’t clarify your strategies and know-how to get the results you want, your content marketing efforts will fail. Source: Moz. Identifying your KPIs.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Goals, KPIs, strategies alignment After aligning on goals and KPIs, analyze historical trends to identify channels and strategies that can contribute toward achieving the goals.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Marketing Insider Group

JANUARY 19, 2021

With CM, your business can realize exponential growth if you properly execute sound strategies. How to Tell If Your Content Marketing Strategy is Working. Learn how to set your content marketing team up for success and measure your results to see how well your strategies work over time. Here’s a basic blueprint.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

FEBRUARY 27, 2024

Establish Key Performance Indicators (KPIs) to measure success and ensure they align with your overarching business objectives. Download our interactive template: Planning & Executing a Strategic Marketing Campaign for guidance. Need assistance creating an effective marketing campaign?

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketing 52

Martech

APRIL 12, 2024

In marketing operations, various roles, such as MOps managers, campaign managers, content managers, digital marketing managers and analytics managers, collaborate to develop and execute comprehensive marketing plans that support the organization’s business objectives. Fuel for your marketing strategy.

Management 117

Management Product Key Performance Indicator CMO 117

SmartBrief - Marketing

MARCH 10, 2024

Analyze and optimize The newsletter’s ROI is determined by carefully monitoring key performance indicators and looking for opportunities for improvement. Remember, continuous analysis and adaptation are key to success in the ever-evolving email marketing landscape.

Analytics 121

Analytics Key Performance Indicator Email Marketing Place 121

Hubspot Marketing

AUGUST 7, 2019

Keep reading to learn about the ways your business can implement content marketing tactics and strategies to connect with your audience. Why is content marketing important? Content marketing has become a popular way for businesses to combat this issue. Types of Content Marketing. Social Media Content Marketing.

Content Marketing 145

Content Marketing Inbound Marketing Shipping Key Performance Indicator 145

Sprout Social

JANUARY 24, 2024

The Sprout Social Index™ reveals 51% of marketers plan to use social data to inform product development or marketing strategy. For example, in the retention stage, marketers are aiming for repeat purchases and to increase key performance indicators (KPIs) like retention rate and customer lifetime value.

Branding 116

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 116

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. That makes marketing planning incredibly challenging.

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52

Marketing Insider Group

JULY 24, 2023

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. The insights you get from this information will be crucial as you develop, change, and perfect your B2B marketing strategy.

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. Top marketing management processes to know. A marketing management process isn’t a one-time deal you design and never use again.

Management 104

Management Key Performance Indicator Marketing Marketers 104

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions. What should be included in a B2B marketing plan?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Marketing Insider Group

MAY 26, 2021

We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business. Why Do Startups Need Content Marketing?

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Hubspot Marketing

JANUARY 25, 2021

We’ll talk more about how to build an event marketing strategy below. Types of Event Marketing. In the meantime, let’s go over some of the different types of event marketing your company could host, sponsor, or attend. In fact, this makes for great marketing across the board.). Event Marketing Plan.

Event Marketing 145

Event Marketing Non-Profit Entertainment Marketing 145

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Rock Content

APRIL 21, 2020

Making digital channels are a priority in your marketing strategy development. It isn’t only advised today but it is necessary to have a competitive, attractive voice to stand out in the market. So, how about knowing better what can you do to make your marketing campaign shine? Profile your target customer.

Marketing Strategy 52

Marketing Strategy Marketing Marketers Non-Profit 52

OnPassive Marketing

SEPTEMBER 24, 2022

Best Ways To Create a Social Media Marketing Plan. When starting with social media marketing, it is essential to have a plan in place. A social media marketing plan will help you determine what channels to use, how long to spend on each channel, and what content to produce.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87