Adobe Experience Cloud Blog

MAY 24, 2018

But you’re a savvy, experienced digital marketer, so this is not news to you. You’re constantly maintaining thorough buyer personas , using demographics and interest reports , and modern SEO research. And you have all five stages of the buying journey mapped for each of your key personas. So do your competitors. This is 2018.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketers 134

Sachs Marketing Group

JULY 21, 2023

Without a well-crafted digital marketing strategy, B2B companies risk falling behind their competitors, wasting resources on ineffective campaigns, and missing opportunities to connect with potential clients. What should be included in a B2B marketing plan?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Pam Didner

MARCH 17, 2021

All these elements need to be addressed in your global content marketing plan and on-going execution! Before you create your marketing plan. For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97

Marketing Insider Group

NOVEMBER 7, 2022

With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. Retain: Content marketing-generated customers are “better” because they stay longer and spend more. For MIG, examples include might be marketing, content marketing, etc.

Content Marketing 97

Content Marketing Marketers Marketing Key Performance Indicator 97

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145