Martech

AUGUST 26, 2024

BI (business intelligence) tool: A BI tool allows you to analyze and visualize marketing data, providing actionable insights for decision-making. It helps you monitor key performance indicators (KPIs), track campaign effectiveness, and identify trends and opportunities.

CMO 114

CMO Marketing Automation Platform Key Performance Indicator Analytics 114

Martech

APRIL 7, 2025

” Dig deeper: How to use ChatGPT to simulate martech tools and marketing strategy 3. Social media scheduler What it is: An application that helps marketers plan, schedule, and generate social media posts across various platforms. How it works: Users input their marketing goals, target audience and preferred posting times.

Key Performance Indicator 87

Key Performance Indicator Transform User-Generated SEO 87

Martech

AUGUST 7, 2024

Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven. Without clarifying goals and key performance indicators (KPIs), it’s challenging to gauge success or make informed adjustments.

Key Performance Indicator 123

Key Performance Indicator Analytics CRM Retail 123

Martech

SEPTEMBER 23, 2024

This integration ensures that all tools work cohesively to support marketing strategies. Data management and analysis: They oversee the collection, management, and analysis of marketing data. This includes tracking customer interactions, campaign performance, and other key metrics to inform data-driven decision-making.

Management 107

Management CMO Key Performance Indicator Marketers 107

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Quick Takeaways Conduct thorough audience research to identify key decision-makers and their specific pain points, tailoring your messaging to address their needs.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. Start with a Strategy. Your first play should be a content marketing strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Key Performance Indicator Marketers 145

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Martech

DECEMBER 23, 2024

Thought leadership pieces: Articles that challenge conventional wisdom or present contrarian views on marketing strategies can stimulate critical thinking and inspire innovative approaches. Measuring effectiveness To assess how well this content resonates with your audience, focus on the following key performance indicators (KPIs): 1.

Whitepaper 106

Whitepaper Key Performance Indicator Thought Leadership User-Generated 106

Search Engine Land

AUGUST 29, 2024

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Goals, KPIs, strategies alignment After aligning on goals and KPIs, analyze historical trends to identify channels and strategies that can contribute toward achieving the goals.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. Set key performance indicators (KPIs). It keeps businesses organized and focused on their goals. How will you track and report on your success?

Marketing Plan 127

Marketing Plan Key Performance Indicator Marketers Marketing 127

SMEI

JANUARY 23, 2023

8 Measure KPI’s More Accurately Using an automated conversational data platform powered by ChatGPT can assist marketing teams in more accurately measuring and tracking key performance indicators (KPIs) such as open rates, average response times, and time spent per customer session.

Key Performance Indicator 43

Key Performance Indicator User-Generated Marketers Marketing 43

Hubspot Marketing

AUGUST 25, 2022

To help you narrow your search and ensure your influencer marketing strategy is as effective as possible, we've created a template and guidelines to help get you started. Influencer collaboration is a marketing strategy that involves paying individuals with a large social media following to advertise your brand to their followers.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketers Marketing 145

Marketing Insider Group

OCTOBER 1, 2024

This segmentation creates more targeted marketing efforts, ensuring the message reaches customers at the ideal time to make a sale. Increased Sales and Marketing Effectiveness Businesses can identify which sales tactics and marketing strategies are most successful when they analyze their data.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers.

Marketing Strategy 139

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 139

SocialPilot

JULY 24, 2024

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. 16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. What are Social Media Metrics?

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertisers 111

Martech

JANUARY 26, 2023

Social media metrics for paid and organic content are just as important when measuring performance. Track key performance indicators (KPIs) such as likes, shares, comments, reach, sales and leads across all platforms to get an idea of what types of content resonate best with your audience. Get MarTech! In your inbox.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Vertical Response

OCTOBER 27, 2024

Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers. Key performance indicators (KPIs) like open rates, click-through rates, and conversion rates are vital for assessing the effectiveness of your email campaigns.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. Think about it.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. It can be achieved because its not too ambitious or unrealistic and is relevant because it aligns with the overall marketing strategy.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Sprout Social

DECEMBER 20, 2024

Sprout Influencer Marketing empowers you to go beyond surface-level metrics like follower count and dive deep into the data to understand the true impact of your influencer collaborations. Go beyond vanity metrics and prove the value of your influencer marketing strategy with detailed reports and actionable insights.

Branding 125

Branding Influencer Marketing User-Generated Key Performance Indicator 125

Buffer Marketing

FEBRUARY 17, 2025

As social media managers, you likely have to communicate with various stakeholders — all of whom have different levels of knowledge about your marketing strategy and social media in general. So, they need more explainers behind your marketing strategy. They likely had an input in formulating it. Double down on it.

Transform 113

Transform Analytics Social Media Marketing Key Performance Indicator 113

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! In today’s hyper-connected world, social media has become a vital marketing tool for businesses of all sizes.

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketers 111

Marketing Insider Group

JANUARY 27, 2020

Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message.

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

SocialPilot

FEBRUARY 6, 2024

The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies. I can say the crux of our successful campaign lies in the influencer marketing strategies we follow.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketers 111

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. Prices start at $249/month/user.

Price 115

Price Key Performance Indicator SEO Analytics 115

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. As Dan Oshinsky from Inbox Collective shares, “I would love to see more organizations build newsletters into their overall strategy because it is such a powerful relationship-building tool.

Management 96

Management Marketers Marketing CRM 96

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. What is content monitoring? in 2024.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Rock Content

APRIL 12, 2024

He goes on to compare science and art to the yin and yang for today’s marketers. While there are many articles out there on how to create a content marketing strategy, laying out each step for you to follow, little is mentioned about where art and science intersect and how to use this to your advantage.

Marketing Strategy 98

Marketing Strategy Content Marketing Key Performance Indicator Analytics 98

Duct Tape Marketing

JUNE 26, 2023

10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. This is where the AI Prompts for Building a Marketing Strategy toolkit comes in!

Marketing Strategy 92

Marketing Strategy Non-Profit Key Performance Indicator Price 92

The LeadG2 Blog

MAY 16, 2024

To get the most from your inbound marketing strategy, you must measure the performance of your campaigns. Measurement will involve tracking the right key performance indicators (KPIs) and calculating your ROI, which will help you make the necessary adjustments to your strategy for improved performance.

Inbound Marketing 108

Inbound Marketing Key Performance Indicator Marketers Marketing 108

Hubspot Marketing

SEPTEMBER 29, 2022

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. Key performance indicators can help: Keep high-level goals top of mind. Types of Key Performance Indicators.

Key Performance Indicator 145

Key Performance Indicator Customer Acquisition User-Generated Health 145

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Examples of when you need a GTM strategy include: Launching a completely new product or service.

Marketing Strategy 95

Marketing Strategy Customer loyalty eBook Marketers 95

Marketing Insider Group

MARCH 4, 2024

Welcome to the world of content discovery: A place where your stories find their audience in the vast digital expanse, not through sheer luck, but through a blend of strategy, technology, and a bit of marketing magic. Key performance indicators (KPIs) are your treasure map here. What is Content Discovery?

Marketing Strategy 78

Marketing Strategy Key Performance Indicator Transform Marketers 78

Duct Tape Marketing

DECEMBER 19, 2023

Mastering Marketing Strategy: Simplify Your Success with These 5 Key Questions written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I dive into the complexities of marketing strategy.

Marketing Strategy 93

Marketing Strategy Key Performance Indicator Marketers Marketing 93

Marketing Insider Group

DECEMBER 11, 2024

A/B testing relies on real user interactions, allowing you to base your marketing strategy on concrete data rather than guesses or assumptions. Look beyond surface-level metrics; focus on key performance indicators that align with your initial goals. You can also use this information to make data-driven decisions.

Advertising 64

Advertising Advertisers Key Performance Indicator Market Trends 64

Sprout Social

OCTOBER 18, 2021

If you’re looking to ramp up your video marketing strategy , it’s important to know how to measure its performance. Some metrics don’t actually affect your bottom line, and the most important key performance indicators (KPIs) can vary from video to video. Ready to dive in?

Key Performance Indicator 145

Key Performance Indicator Education Video Marketing Entertainment 145

AWeber

JUNE 17, 2024

Creating the perfect email marketing plan that drives results doesn’t have to be difficult, especially when you follow these 8 steps to a successful email marketing strategy. Similarly, you shouldn’t begin planning your email marketing strategy without setting goals. Good goals are SMART goals.

Email Marketing 85

Email Marketing Marketing Strategy Marketers Marketing 85