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Why starting small with AI pilots before scaling is a mistake

Martech

While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share. Lack of integration with broader marketing strategy Another drawback to starting small with AI pilots is that it can lead to a lack of integration with your broader marketing strategy and broader organization.

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Influencer Marketing Strategy Checklist & Template

Hubspot Marketing

To help you narrow your search and ensure your influencer marketing strategy is as effective as possible, we've created a template and guidelines to help get you started. Influencer collaboration is a marketing strategy that involves paying individuals with a large social media following to advertise your brand to their followers.

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Your Enterprise’s (Almost) Unfair Competitive Advantage

Adobe Experience Cloud Blog

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. This sort of proactive air cover establishes a common definition of marketing success defined by key performance indicators (KPIs).

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The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist

Customers.ai

Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). These metrics will help you measure progress and tweak your strategy as needed. Create Magic: Craft Campaign Messages That Convert Your campaign message is the heart of your marketing strategy.

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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. It will also ensure the health of your inbound marketing strategy. KPI stands for " key performance indicator.”

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What fractional CMOs can do for small businesses

Duct Tape Marketing

Just like fractional accountants, fractional Chief Financial Officers, or fractional Chief Technology Officers, a fractional Chief Marketing Officer is an executive that leads the marketing strategy and execution of a company on a part-time basis. The number of options businesses have to get marketing help can be overwhelming.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? For example, you shouldn’t send a “spring is here!”