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How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Marketing

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Why do you need a social media marketing strategy?

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Building anticipation through pre-Black Friday email campaigns using teaser emails and early access promotions can significantly boost customer excitement and sales.

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16 Crucial Social Media Metrics to Track In 2024

SocialPilot

Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. 16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. What are Social Media Metrics?

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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table.

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How to create effective TikTok branded content (for brands and creators)

Sprout Social

TikTok branded content can take several forms, including: Paid promotions : Where a creator is compensated with money or free products to feature a brand. Sprout Influencer Marketing empowers you to go beyond surface-level metrics like follower count and dive deep into the data to understand the true impact of your influencer collaborations.

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content.

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Get aligned fast: 10 steps to an integrated marketing strategy

Welcome Software

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.