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How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Marketing

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

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5 simple AI-generated apps for marketers (and the prompts to start building them)

Martech

SEO optimization tool What it is: An application that provides keyword suggestions, content optimization tips, and meta description generation. How it works: Marketers enter a URL or a piece of content, and the GPT analyzes it for SEO best practices. How it works: Marketers connect their analytics tools (e.g.,

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How Content Monitoring Can Level Up Your Content Strategy [+ Expert Tips]

Hubspot Marketing

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. What is content monitoring? in 2024.

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I Used AI to Create a Marketing Plan 2 Ways — Here’s How You Can Too

Hubspot Marketing

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. For example, if your timeline is only one month, it wouldn’t make sense to suggest leaning into SEO and blog articles, as those can take months to gain traction.

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Goals, KPIs, strategies alignment After aligning on goals and KPIs, analyze historical trends to identify channels and strategies that can contribute toward achieving the goals.

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The 7 Best Competitor Analysis Tools (+ Their Alternatives)

Buffer Marketing

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later. All paid plans have a 7-day free trial.

Price 115
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy. Think about it.