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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

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7-week influencer marketing strategy template

Sprout Social

While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template? The post 7-week influencer marketing strategy template appeared first on Sprout Social.

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5 simple AI-generated apps for marketers (and the prompts to start building them)

Martech

Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Here are five basic applications that a GPT (Generative Pre-trained Transformer) can create to assist marketers in their daily tasks. How it works: Marketers connect their analytics tools (e.g.,

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AI Email Marketing: Transforming Engagement, Personalization, and ROI for the Future

Use Insider

Whether you’re a seasoned marketer or new to the field, understanding AI in email marketing is essential for staying competitive and maximizing ROI. What is AI Email Marketing? AI email marketing leverages artificial intelligence algorithms to transform how businesses create, deliver, and optimize email campaigns.

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How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Marketing

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

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10 Best Black Friday Email Marketing Strategies for 2024

Vertical Response

Make sure your countdown timers are visually appealing and clearly indicate the hours left for the offer to maximize their effectiveness. This simple yet powerful tool can transform a passive reader into an eager buyer ready to snag your Black Friday deals.

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation.