Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer Marketing 127

Influencer Marketing Key Performance Indicator Transform Marketing 127

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Key Performance Indicator 113

Key Performance Indicator Marketing Marketers CRM 113

Hubspot Marketing

OCTOBER 21, 2024

But, heck, if AI can create a marketing plan for me, I say, "Welcome to the team!" A marketing plan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketing plan to see what it could deliver. hours back weekly.

Marketing Plan 129

Marketing Plan Key Performance Indicator Marketing Marketers 129

Martech

SEPTEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization. I am trained with MarTech content.

Management 105

Management CMO Key Performance Indicator Marketing 105

Martech

DECEMBER 27, 2024

It consolidates data from multiple tools, giving you a centralized hub for analyzing key performance indicators (KPIs) and understanding how your campaigns perform across demographics. Dig deeper: How AI can revolutionize creative impact measurement But the Brand Report simplifies things dramatically.

Advertising 108

Advertising Advertisers Key Performance Indicator Branding 108

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. This article covers how to leverage AI with the right data to come up with forecasting and budgeting prioritization, specifically for digital marketing efforts. Processing.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Martech

NOVEMBER 18, 2024

Many marketing teams are missing out because they think that conversion rate is just one metric. Conversion rate (CR) is the Swiss army knife of metrics, one which can morph and change to measure a variety of different elements of your marketing program. But even if you are not testing, this is a metric you should watch. Bottom line?

Email Marketing 113

Email Marketing Key Performance Indicator Marketing Marketers 113

Martech

JANUARY 7, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. For this prompt, try selecting the marketing manager persona.

Key Performance Indicator 104

Key Performance Indicator Logistics Marketing Marketers 104

SMEI

JANUARY 23, 2023

ChatGPT is quickly becoming a must-have tool for marketers who want to maximize their audience engagement and effectiveness. With its ability to provide personalized AI conversations, marketers can easily create an engaging dialogue with customers, prospects and even leads in order to nurture relationships and drive conversions.

Key Performance Indicator 43

Key Performance Indicator User-Generated Marketing Marketers 43

Martech

AUGUST 7, 2024

Data-driven marketing is the right approach for running campaigns. This article is the first in a three-part series aimed at helping marketers transition to data-driven decision-making by overcoming common barriers. We begin with the initial strategy phase, which forms the foundation for successful marketing initiatives.

Key Performance Indicator 121

Key Performance Indicator Analytics CRM Retail 121

Martech

AUGUST 26, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What are essential platforms for my marketing stack? Do I need a ABM tool, data warehouse, data cleansing tool, marketing automation , BI tool and web analytics tool?

CMO 113

CMO Marketing Automation Platform Key Performance Indicator Analytics 113

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

Key Performance Indicator 117

Key Performance Indicator Transform User-Generated CMO 117

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. Prioritize use cases based on impact and feasibility.

Key Performance Indicator 115

Key Performance Indicator Customer Acquisition PR Marketing Strategy 115

Customers.ai

DECEMBER 31, 2024

Most marketers are so focused on the visible 2% that they ignore the massive untapped opportunity sitting right under their noses! Key Metrics to Track When tracking the ROI impact of visitor identification, focus on these key performance indicators: Conversion Rate Improvements : Are more visitors turning into leads or customers?

Key Performance Indicator 96

Key Performance Indicator Transform Outbound Marketing Marketing 96

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketing Marketers 97

Martech

JULY 15, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

Customer Acquisition 111

Customer Acquisition Customer CMO Key Performance Indicator 111

Animalz blog

OCTOBER 28, 2024

Rather than drowning in data, marketing teams should focus on asking precise questions that drive business growth. That’s the core philosophy of Keith Perhac, founder of SegMetrics, a marketing analytics platform specializing in tracking complex, multi-touch customer journeys. You can’t do anything after that.

Copywriting 109

Copywriting Customer Journey Analytics Key Performance Indicator 109

Hubspot Marketing

JULY 25, 2024

In the latest episode of Marketing Against the Grain , Emmy Jonassen, VP of Marketing for Demand Generation at HubSpot, and I walk you through this exact experiment — and the lessons we learned along the way. To learn how to incorporate AI into your workflow, download our AI Guide for Marketers and follow the tips and insights below.

Customer 109

Customer Key Performance Indicator User-Generated CMO 109

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. I am trained with MarTech content.

Whitepaper 105

Whitepaper Key Performance Indicator Thought Leadership User-Generated 105

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media Marketing 114

Social Media Marketing Marketing Strategy Marketing Marketers 114

Martech

MARCH 19, 2025

Today, marketing faces its own shift. Positionless Marketing builds on Demings legacy by enabling marketers to act independently, collaborate fluidly and use AI-powered tools to engage customers at the speed of interactionwithout compromising quality. Positionless Marketing follows this same philosophy.

Transform 71

Transform Manufacturing Key Performance Indicator Marketing 71

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 95

Management Marketing Marketers CRM 95

Marketing Insider Group

JANUARY 27, 2025

Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. Key performance indicators (KPIs).

Event Marketing 64

Event Marketing Key Performance Indicator Logistics Marketing 64

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer Marketing 97

Influencer Marketing Affiliate Marketing Branding Gen Z 97

Marketing Insider Group

OCTOBER 1, 2024

CRM tools enable precise customer grouping, leading to more targeted and effective marketing campaigns. These reports help businesses gain insights into multiple parts of their operations, including sales performance, customer service, marketing campaigns, and customer interactions.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

SocialPilot

JULY 24, 2024

In this blog, we will walk you through some of the key metrics social media teams track to achieve their marketing goals. Social media metrics are the key performance indicators (KPIs) that measure the success of your social media efforts. Let’s dive in and discover the metrics that truly matter.

Key Performance Indicator 111

Key Performance Indicator User-Generated Analytics Advertising 111

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. Blogs build trust gradually, contrary to what shady marketers claim. If Warren Buffett were a marketer, he’d be a blogger. Blogging builds brand loyalty One fast track to brand loyalty may, surprisingly, be content marketing.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Buffer Marketing

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing?

Influencer Marketing 114

Influencer Marketing Marketing Marketers Promotion 114

Sprout Social

NOVEMBER 20, 2024

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

Key Performance Indicator 105

Key Performance Indicator Analytics Social Media Marketing User-Generated 105

Search Engine Land

SEPTEMBER 20, 2024

While clicks are often a key performance indicator (KPI), they hold little value if they don’t lead to conversions. To put it another way, would a PPC marketer just create one set of ad copy and let it be for years? Keyword research SEO requires significant resources to produce valuable content that ranks well.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. It can be achieved because its not too ambitious or unrealistic and is relevant because it aligns with the overall marketing strategy.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? Can they keep the team focused on clear results?

Transform 106

Transform Key Performance Indicator User-Generated Communications 106

Vertical Response

OCTOBER 27, 2024

An email newsletter is a powerful marketing tool that keeps your audience updated and engaged. Key Takeaways Email newsletters are an effective marketing tool that helps maintain customer engagement, build loyalty, and provide a direct communication line with subscribers.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Hubspot Marketing

FEBRUARY 18, 2025

Weve expanded beyond general business news, with spin-off newsletters dedicated to retail, marketing, emerging tech, finance, and more. Level 2: industry or passion-based niches, like marketing, retail, or gardening. They have the smallest addressable market but the most loyal readers and the highest potential customer value.

Entertainment 101

Entertainment Key Performance Indicator Retail Copywriting 101

SMA Marketing

FEBRUARY 20, 2025

As a CMO, youre constantly challenged to demonstrate the return on investment (ROI) of your marketing efforts. It’s crucial to focus on key performance indicators (KPIs). This article highlights six critical marketing metrics every CMO should monitor closely.

Key Performance Indicator 52

Key Performance Indicator CMO Marketing Marketers 52

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Understanding Email Marketing Email marketing serves as a direct marketing channel.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64