Adobe Experience Cloud Blog

APRIL 14, 2016

Marketing efforts are not designed to meet key business objectives. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. A great example is that most millennials communicate using mobile, while retirees prefer to use email or direct mail.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Neil Patel

APRIL 13, 2021

As an example, say you’re a brand looking to launch a new product aimed at millennials on Instagram. Determine Performance Metrics. By tracking key performance indicators, or KPIs. Next, clarify your target audience and how they best respond to influencer marketing. You want to build hype and increase sales.

Influencer Marketing 124

Influencer Marketing Key Performance Indicator Millennials Promotion 124

Neil Patel

SEPTEMBER 17, 2021

These will be categories that list account information and key performance indicators. Even infographics like this one from Goldman Sachs on millennials can contain rich nuggets of knowledge about your audience. I like using Google Drive because you can share them with your team, partners, and other vendors.

Analytics 145

Analytics Energy Key Performance Indicator Social Media Marketing 145

Marketing Insider Group

SEPTEMBER 14, 2023

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Duct Tape Marketing

MARCH 15, 2023

And for that unique KPIs, key performance indicators that tell you, well, how will I know that we're succeeding? (06:07): People will talk about these great groups of customers they have like, oh, millennials for instance. So we are one of the favorite tools that I like to use. 11:52): Totally.

Millennials 95

Millennials Marketing Marketers Health 95

Scoop.it!

MARCH 17, 2022

The fancy term here is KPIs, i.e., Key Performance Indicators. The campaign helped a social cause but also created a socially responsible image for the brand, and 75% of millennials want to associate with such brands. Insights include page views, likes, comments, and shares. KPIs measure how effective your strategy is.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Marketing Insider Group

JULY 1, 2020

Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. This is the person who’s in charge of aligning the strategy with business goals and keeping everyone on task with reaching your designated key performance indicators. image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

MAY 11, 2020

Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ). Once you have a strategy that’s clicking and you’re rolling out high-quality, meaningful content, you should pay attention to these content performance metrics. That’s true for B2B ecommerce as well.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. Set up tracking and analytics, closely monitor your key performance indicators (KPIs), and use that data to optimize your marketing strategy continually. Your audience’s preferences should also guide your channel strategy.

PR 113

PR Customer loyalty User-Generated SEO 113