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Why starting small with AI pilots before scaling is a mistake

Martech

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning. A webinar on emerging financial technologies or regulatory updates.

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The small B2B marketing team’s guide to ABM

Martech

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. How to measure the success of your ABM strategy To measure the success of a 1:few ABM campaign, it’s essential to track key performance indicators (KPIs) tailored to the specific goals of your campaign.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement. Adopt the new philosophy Deming urged organizations to embrace change rather than resist it. It means embracing new technologies and methods.

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MOps leaders as scientists: Embracing the scientific method

Martech

Evaluating and implementing new martech is now a core responsibility of marketing and marketing operations professionals (see part 1 ). The hypothesis implicit in the adoption is that the new technology will enhance outcomes. The results (which performed “better”) are measured from recipient responses.

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The ROI of Marketing Automation

Adobe Experience Cloud Blog

New technology requires new ways of doing things. Marketing automation can drive the most results when a company uses it as an opportunity to realign its entire revenue engine around the modern customer’s new buying cycle. What key metrics do you report on a weekly, monthly, and quarterly basis?

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Implementing AI into MOps, from campaign launch to refinement and optimization

Martech

Furthermore, it plays a pivotal role in boosting Key Performance Indicators (KPIs) such as customer lifetime value (CLV), an increasingly vital metric in the enterprise sector. This level of personalization is shown to significantly enhance engagement and directly contribute to an uptick in revenue.

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