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The MarTech Dilemma: How Do You Decide Whether to Try or Implement a Tool?

Marketing Insider Group

JUNE 25, 2024

However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement. Choosing the right MarTech tools to implement can significantly boost efficiency and ROI, yet 80% of businesses struggle with integrating new technologies effectively.

Key Performance Indicator 66
Key Performance Indicator Customer Acquisition Analytics CRM 66
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Implementing AI into MOps, from campaign launch to refinement and optimization

Martech

MAY 22, 2024

This level of personalization is shown to significantly enhance engagement and directly contribute to an uptick in revenue. Furthermore, it plays a pivotal role in boosting Key Performance Indicators (KPIs) such as customer lifetime value (CLV), an increasingly vital metric in the enterprise sector.

Transform 118
Transform Customer Journey Key Performance Indicator New Technology 118
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