Remove Key Performance Indicator Remove New Technology Remove PR
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Why starting small with AI pilots before scaling is a mistake

Martech

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face.

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Marketing Audit 101: How to Conduct a Marketing Review and Make Adjustments to Boost Performance

Marketing Insider Group

As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. But how are these impacting your marketing KPIs (key performance indicators)? As you consider your current marketing performance, don’t just look for results.

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How to Increase Revenue Generation? 9 Growth Strategies to Boost Your Business

Lusha

Public Relations and Media Outreach Public relations (PR) involves building relationships with journalists, influencers, and media outlets to get positive coverage for your brand. PR can help increase brand awareness, build credibility, and reach more people. These are numbers that show your progress and help you make smart decisions.

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SEO Forecasting: Should I Use It?

Neil Patel

For example, if you were doing an SEO forecast for a client, and all of a sudden, a new technology/product comes out that changes the landscape of search demand/keyword intent, the actual SEO landscape is going to be very different than what your forecasting model predicted.

SEO 81
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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)