Avinash Kaushik

AUGUST 22, 2022

When you are trying to drive long-term profit, picking Conversion Rate as a Success KPI for a campaign would be a mistake. If it is a made up metric:) Is the KPI definition clear and understandable by a non-employee (aka consumer)? For brand marketing, you and I assess success using a question we ask consumers. Example 4.

Transform 78

Transform Non-Profit Key Performance Indicator Analytics 78

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Avinash Kaushik

SEPTEMBER 5, 2023

We’ll apply the methodology to Paid Media today – both Brand and Performance Marketing. Performance marketing has too much focus today on Overall Conversions and Cost Per Sale (or CPA). This is both irritating, and wrong, as it is claiming credit for results your Performance team/agency did not drive. Bottom line.

CMO 52

CMO Analytics Retail Non-Profit 52