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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

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The ROI of Marketing Automation

Adobe Experience Cloud Blog

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Companies that use marketing automation are more likely to report faster growth than non-marketing automation users. What key performance indicators (KPIs) will you use to determine if your revenue processes are on track? Data Quality.

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How to Create a Marketing Playbook for Consistent Campaigns

CXL

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. On average, aligned companies have 19% faster growth and profits 15% higher than non-aligned competitors.

Marketing 124
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Essential Tips and Tools for B2B Social Media Marketing

Hootsuite

Establish your key performance indicators (KPIs), then set benchmarks and achievable goals. Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. What metrics and data will you monitor? Get the template now!

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

While remaining profitable. Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. Monitor KPIs and Marketing Metrics Measure your performance with KPIs and metrics aligned with your business goals.

PR 113