Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. For example, Persado uses AI to create higher-performing marketing messages. This presents an opportunity for generative AI to simplify testing of alternatives.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Marketing Insider Group

OCTOBER 1, 2024

Tracking these interactions and performance metrics helps you make informed decisions, optimize processes, and improve customer relationships. CRM reporting transforms raw data into actionable insights that help companies develop better business strategies and drive overall growth. What is CRM Analytics?

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Avinash Kaushik

AUGUST 22, 2022

For performance marketing, you can see this confusion practiced when you create compound metrics. If you have less than six or eight points, don’t solve that problem (because data is indicating that it is not a problem!). Note: The concept of headroom applies to performance marketing as well. Pick something else.

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Transform Non-Profit Key Performance Indicator Analytics 78

Lusha

NOVEMBER 18, 2024

Develop Key Performance Indicators (KPIs): Set clear KPIs to track the effectiveness of your RevOps initiatives. Lusha’s platform can transform your prospecting efforts. Next, establish key performance indicators (KPIs) to track your progress. Do you want to increase revenue growth?

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Avinash Kaushik

SEPTEMBER 5, 2023

We’ll apply the methodology to Paid Media today – both Brand and Performance Marketing. Performance marketing has too much focus today on Overall Conversions and Cost Per Sale (or CPA). This is both irritating, and wrong, as it is claiming credit for results your Performance team/agency did not drive.

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CMO Analytics Retail Non-Profit 52

Customers.ai

OCTOBER 17, 2023

Marketers can’t afford to lose their retargeting audiences and Customers.ai Marketing Agency Tools #10: Ad Espresso Facebook Ads Manager Performance marketing agencies can quickly be in control of managing hundreds or even thousands of ads for their clients. is the answer.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

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Whitepaper Direct Mail Marketing Marketers 52