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How to Do Quarterly Ad Planning

Neil Patel

This in-depth guide provides actionable tips for successfully planning your quarterly ad campaign. By the end of this article, you will feel confident in your ability to create a thorough campaign plan you and your team can execute. The first step to future campaign planning is to look at the previous quarter’s performance.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Understanding seasonality is your ticket to being in the right place, at the right time, with the right message. But get it right, and you’ll ride the seasonal waves to PPC success. Measuring success Alright, you’ve weathered the seasonal storm. Remember, in PPC, timing is everything.